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What is Data Mining
"A new discipline lying at the interface of statistics, data base technology, pattern recognition, and machine learning, and concerned with secondary analysis of large data bases in order to find previously unsuspected relationships, which are of interest of value to their owners."
Hand, American Statistician.
Experts Corner
With the advent of huge spam levels, plus restrictions on email marketing from the EU, what is the effectiveness of permission email to customers and to prospects?
Andy Wood, MD, GI Insight
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Highlights
The ROI from the Socialprise
The amount of rich, unstructured data living on social Web sites continues to expand everyday due to the popularity of the Facebooks and Twitters of the world. This has the potential to offer salespeople a more updated, personalized view of leads than standard CRM applications alone can grant.
by Umberto Milletti, CEO
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Data Mining & Data Warehousing Customer Relationship Management (CRM) Today - Library
How to increase Marketing Efficiency to Gain and Retain Customers
Author: By Soffront Software, Inc.
Doc Type: White Paper
Format: HTML
Abstract: Target your customers more efficiently by improving your markeing processes. CRM Software tools are designed to help automate these processes. This paper discusses the marketing challenges of today and examines how marketing automation and CRM software help solve these challenges. Details include the following "how to" items: Easily access a complete view of the customer...
Topics: eCRM | Relationship Marketing | Knowledge Management | Data Mining | eBusiness | Email Marketing | Content Management
Industry: Finance | Telco | Retail | Healthcare
CRM Function: CRM ROI | Customer Loyalty | Customer Profitability |
CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews |
 
Integrated Sales and Marketing for Consumer Products Companies
Author: By SAP America, Inc.
Doc Type: White Paper
Format: HTML
Abstract: In this Whitepaper, explore how consumer products executives are gaining actionable market intelligence and clear visibility into all aspects of the enterprise, its suppliers, and customers to execute brand strategies efficiently at the shelf level. The key to their success is: an integrated sales and marketing approach.
Topics: Customer Analytics | eCRM | Relationship Marketing | Knowledge Management | Partner Relationship Management | Business Intelligence | Data Mining | eBusiness | Customer Service | Email Marketing | Supply Chain Management | Enterprise Resource Planning | Billing & Account Management | Content Management
Industry: Retail |
CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention
CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition
 
Sales Performance Management: Maximize Profits with Comprehensive Sales Processes
Author: By SAP America, Inc.
Doc Type: White Paper
Format: HTML
Abstract: Productive sales forces require a clear and detailed view of prospects, customers, and the market - and the ability to turn that insight into action. Learn from SAP Customer Relationship Management, how their solutions can help your business get ahead.
Topics: Customer Analytics | eCRM | Relationship Marketing | Knowledge Management | Partner Relationship Management | Sales Force Automation | Data Mining | eBusiness | Email Marketing |
Industry: Finance | Telco | Retail | Utilities | Government | Healthcare
CRM Function: CRM ROI | Customer Profitability |
CRM Methology: CRM Strategy | CRM Overviews |
 
Mid-Size Companies Achieve Higher ROI in Numerous Marketing Performance Metrics Using Customer Analytics
Author: By Aberdeen
Doc Type: White Paper
Format: HTML
Abstract: Mid-size organizations across numerous industries have been challenged to engage and influence their customer's purchasing decisions. Learn from SAP Customer Relationship Management (SAP CRM) how best to use CRM software for your Mid-Sized business to achieve better results.
Topics: Customer Analytics | eCRM | Relationship Marketing | Data Mining | eBusiness | Customer Service | Call Centers | Email Marketing |
Industry: Finance | Telco | Retail | Utilities | Government | Healthcare
CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention
CRM Methology: CRM Strategy | CRM Overviews | CRM Definition
 
Solution-Provider Vendor Checklist
Author: By Microsoft
Doc Type: White Paper
Format: HTML
Abstract: Searching for the right solutions provider? Use this checklist to insure that you ask the right questions and cover all bases. InterDyn Business Microvar and Microsoft Dynamics CRM™ join together to lead you through how to pick a provider, what to ask, and making sure that you pick the right product and version that is best for your business.
Topics: Customer Analytics | eCRM | Partner Relationship Management | Sales Force Automation | Business Intelligence | Data Mining | eBusiness | Web Services | Email Marketing | Enterprise Resource Planning | Content Management
Industry: Finance | Telco | Retail | Utilities | Government | Healthcare
CRM Function: CRM ROI |
CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews |
 
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