CRM Today - Data Mining & Data Warehousing

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What is Data Mining

"A new discipline lying at the interface of statistics, data base technology, pattern recognition, and machine learning, and concerned with secondary analysis of large data bases in order to find previously unsuspected relationships, which are of interest of value to their owners."
Hand, American Statistician.

Experts Corner

Having spent the money to identify our online customers, how can we maximize that investment by knowing the best time to reach them?
David King, Fulcrum Analytics
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Highlights

Q&A with Vivek Thomas, President, Maximizer Software
Vivek Thomas joined Maximizer in 2002 and began serving as the CRM software provider's president on June first of this year. He graciously agreed to an email interview with CRM2Day about the current state of the CRM market and Maximizer's plans for the future.
by
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How to increase Marketing Efficiency to Gain and Retain Customers

Author: By Soffront Software, Inc.
Doc Type: White Paper
	Format: HTML

Abstract: Target your customers more efficiently by improving your markeing processes. CRM Software tools are designed to help automate these processes. This paper discusses the marketing challenges of today and examines how marketing automation and CRM software help solve these challenges. Details include the following "how to" items: Easily access a complete view of the customer...

Industry: Finance | Telco | Retail | Healthcare

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews |

Integrated Sales and Marketing for Consumer Products Companies

Author: By SAP America, Inc.
Doc Type: White Paper
	Format: HTML

Abstract: In this Whitepaper, explore how consumer products executives are gaining actionable market intelligence and clear visibility into all aspects of the enterprise, its suppliers, and customers to execute brand strategies efficiently at the shelf level. The key to their success is: an integrated sales and marketing approach.

Industry: Retail |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

Sales Performance Management: Maximize Profits with Comprehensive Sales Processes

Author: By SAP America, Inc.
Doc Type: White Paper
	Format: HTML

Abstract: Productive sales forces require a clear and detailed view of prospects, customers, and the market - and the ability to turn that insight into action. Learn from SAP Customer Relationship Management, how their solutions can help your business get ahead.

CRM Function: CRM ROI | Customer Profitability |

CRM Methology: CRM Strategy | CRM Overviews |

Mid-Size Companies Achieve Higher ROI in Numerous Marketing Performance Metrics Using Customer Analytics

Author: By Aberdeen
Doc Type: White Paper
	Format: HTML

Abstract: Mid-size organizations across numerous industries have been challenged to engage and influence their customer's purchasing decisions. Learn from SAP Customer Relationship Management (SAP CRM) how best to use CRM software for your Mid-Sized business to achieve better results.

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Overviews | CRM Definition

Solution-Provider Vendor Checklist

Author: By Microsoft
Doc Type: White Paper
	Format: HTML

Abstract: Searching for the right solutions provider? Use this checklist to insure that you ask the right questions and cover all bases. InterDyn Business Microvar and Microsoft Dynamics CRM™ join together to lead you through how to pick a provider, what to ask, and making sure that you pick the right product and version that is best for your business.

CRM Function: CRM ROI |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews |

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