| What is Data Mining |
"A new discipline lying at the interface of statistics,
data base technology, pattern recognition, and machine learning,
and concerned with secondary analysis of large data bases in
order to find previously unsuspected relationships, which are
of interest of value to their owners."
Hand, American Statistician. |
|
| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
Read more... |
|
| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
Read more... | |
|
|
|
|
 |
| Author: By Soffront Software, Inc. |
|
Doc Type: White Paper
|
|
Format: HTML |
|
| |
| | |
|
|
|
|
| Author: By SAP America, Inc. |
|
Doc Type: White Paper
|
|
Format: HTML |
|
| |
| | |
|
|
|
|
| Author: By SAP America, Inc. |
|
Doc Type: White Paper
|
|
Format: HTML |
|
| |
| | |
|
|
|
|
| Author: By Microsoft |
|
Doc Type: White Paper
|
|
Format: HTML |
|
| |
| | |
|
|
|
|
|
|
