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Experts Corner
"How Can Email Marketing Help Me Keep Customers and Build Customer Relationships?"

Dan Forootan, StreamSend
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Highlights
Four Ways Social Media Impacts CRM

Social media offers four of game-changing extensions to existing CRM capabilities for the creation of truly unified customer experiences.
by Joe Stanhope
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CRM Today - Customer Loyalty Customer Relationship Management (CRM) Today - Library - Customer Loyalty
Four Ways Social Media Impacts CRM
Author: By Joe Stanhope
Company: Alterian
Doc Type: Article Highlights
Abstract: Social media offers four of game-changing extensions to existing CRM capabilities for the creation of truly unified customer experiences.
Topics: eCRM |
Industry: Finance | Telco | Retail | Utilities | Government | Healthcare
CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention
CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition
 
Nine Cycles of (Business) Life and Customer Relationship Management
Author: By Richard Barrington
Company: VendorGuru
Doc Type: White Paper
Format: PDF Size: 351 kb
Abstract: Customer relationship management can be affected by as many as nine different types of cycles. These include macro cycles such as economic and industry cycles, as well as company-specific cycles such as budget and inventory cycles. CRM systems can be an essential tool for effectively tracking and managing these diverse cycles. This white paper discusses the impact of each of nine different types of cycle on a business, and shows how CRM software can be used to mitigate the negative impacts of those cycles, while making the most of the opportunities that cycles present.
Topics: eCRM |
Industry: Finance | Telco | Retail | Utilities | Government | Healthcare
CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention
CRM Methology: CRM Strategy | CRM Overviews | CRM Definition
 
“Interactive marketing campaigns, where personalized marketing communications respond to specific customer actions, far outperform traditional batch-and-blast campaigns. Why aren't companies doing more of this?"
Author: By Kirk Hanson
Company: Hub Marketing Solutions
Doc Type: Article Experts
Abstract: “Interactive marketing campaigns, where personalized marketing communications respond to specific customer actions, far outperform traditional batch-and-blast campaigns. Why aren't companies doing more of this?"
Topics: Email Marketing |
CRM Function: Customer Loyalty | Customer Profitability | Customer Retention
 
Customer Relationship Management Systems: Three Decision Opportunities for Matching Technology with Tactics
Author: By Richard Barrington
Company: VendorGuru
Doc Type: White Paper
Format: PDF Size: 389 kb
Abstract: As a practical matter, managers often adapt their sales and service tactics to the capabilities or limitations of the CRM software in place. Ideally, though, sales and service tactics should be formulated on a best practices basis, with the technology then put in place around those practices. No matter what stage of development a company's CRM program is in, it faces some form of decision opportunity to implement this type of thinking. This white paper looks at three decision opportunities for CRM systems that companies face, and how to put tactics first in each case, and then match the CRM technology to those tactics.
Topics: eCRM | Business Intelligence | Supply Chain Management |
Industry: Finance | Telco | Retail | Utilities | Government | Healthcare
CRM Function: CRM ROI | Customer Loyalty | Customer Profitability |
CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition
 
Q&A with Chuck Schaeffer, CEO, Aplicor, Inc.
Author: By Chuck Schaeffer
Company: Aplicor
Doc Type: Article
Format: HTML
Abstract: Aplicor CEO Chuck Schaeffer gives CRM Today his perspective on meeting the evolving needs of CRM and ERP users, preparing for economic recovery, and the future of CRM.
Topics: eCRM |
Industry: Finance | Retail | Utilities | Government | Healthcare
CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention
CRM Methology: CRM Strategy | CRM Overviews |
 
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