| What is Customer Analytics |
"CRM (customer relationship management) analytics comprises
all programming that analyzes data about an enterprise's customers
and presents it so that better and quicker business decisions
can be made. CRM analytics can be considered a form of online
analytical processing (OLAP) and may employ data mining."
SearchCRM.com |
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| Experts Corner |  Having spent the money to identify our online customers, how can we maximize that investment by knowing the best time to reach them?
David King, Fulcrum Analytics
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| Highlights |
 Q&A with Vivek Thomas, President, Maximizer Software
Vivek
Thomas joined Maximizer in
2002 and began serving as the CRM software provider's president on June
first of this year. He graciously agreed to an email interview with CRM2Day
about the current state of the CRM market and Maximizer's plans for the
future.
by
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Featured Company
Pivotal offers customer-driven CRM solutions and over 10 years of expertise with over 1,800 customers. Pivotal enables companies to deliver a customer experience that sets them apart. Over the years, Pivotal has helped a range of companies manage sales, marketing, and customer services processes for optimal advantage, and maximum return on investment. They’ve helped companies such as Sharp Electronics, Centrex Homes, Farm Credit Services of America and Primera Blue Cross manage their sales, marketing and customer services processes to deliver a customer experience that sets them apart.
Learn more.
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| Author: By Pivotal |
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Doc Type: White Paper
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Format: PDF |
Size: 156 kb |
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| Abstract: The meltdown of the sub-prime mortgage industry hit the housing and financial markets hard, but its ripple effects, combined with general economic uncertainty, have resulted in a slowdown being felt across industries and around the world.
But even in a time of uncertainty and contraction, smart companies can find opportunity and growth. The secret lies in the invaluable assets your company already has: your customers.
In this whitepaper from Pivotal, read how your organization can use customer-centric strategies and CRM tools to do more with less, not only surviving, but thriving, in a time of economic uncertainty. |
| Topics:
Customer Analytics | Relationship Marketing | Customer Service | Web Services | | | Industry:
Finance | Telco | Retail | Utilities | Government | Healthcare |
| CRM Methology:
CRM Strategy | CRM Overviews | |
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| Abstract: Many small businesses struggle with the sales process. Whether it’s prospecting or follow up, most SMBs have limited resources to develop a key consumer base efficiently. This whitepaper from Infusionsoft provides some valuable insight into how sales automation can help you focus your efforts so that you close more sales and get more return from your lead generation program.
Download this FREE white paper by filling out the forms on the right hand side, and learn what Infusionsoft can do for you. >>> |
| Topics:
Customer Analytics | Sales Force Automation | |
| CRM Function:
Customer Profitability | |
| CRM Methology:
CRM Strategy | |
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| Author: By Sheryl Kingstone |
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Doc Type: White Paper
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| Pages: 16 |
Format: PDF |
Size: 924 kb |
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| Abstract: In order to gain and retain customers, small and mid-sized businesses (SMBs) need to provide an ongoing, positive, and consistent customer experience. Information silos—in which the customer experience is not consistent or fully integrated—can lead to customer frustration and, as a result, decreased revenue. To maximize productivity, information silos need to be eliminated.
Download this FREE whitepaper from NetSuite to learn how integrated information can increase your business’ customer satisfaction.>>> |
| Topics:
Customer Analytics | Business Intelligence | Customer Service | | | Industry:
Finance | Telco | Retail | Utilities | Government | Healthcare |
| CRM Function:
CRM ROI | Customer Profitability | |
| CRM Methology:
CRM Strategy | |
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