| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Author: Cristian Parrino, VP of Strategic Alliances |
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Doc Type: Article
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| Industry: Telco |
| Industry: Utilities |
| Pages: 3 | Format:
HTML
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Size: 60 Kb |
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| Abstract: The price war is over, yet the competitive pressures remain. With the economic demands as high as ever, telcos and utilities are being forced to look inwards at their customer service and support strategies to find ways of improving customer loyalty in order to gain that competitive edge. |
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Customer Service |
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| Author: Charles Maglione, Jason Highberger and Ericka Podesta |
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Doc Type: Article
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| Industry: Utilities |
| Pages: 9 | Format:
HTML
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Size: 175 Kb |
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| Abstract: Most retailers--including energy utilities--tend to think of electronic bill payment and presentment (EBPP) solutions as standalone systems. But while this perception is not entirely inaccurate, utilities might be better off considering EBPP applications as integral components of their enterprise computing system. |
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Billing & Account Management |
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| Abstract: Osram Sylvania has dominated the lighting market for as long as it has existed. Now, with help from mySAP.com, Osram Sylvania is poised to spread at the speed of light, creating even more distance between it and its competitors. The company is creating a mySylvania.com portal using SAP e-commerce solutions and the Customer Relationship Management (CRM)component of mySAP.com to sell its products, maintain good relationships with its business partners, and conduct business transactions. |
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eBusiness |
Customer Service |
Web Services |
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| Abstract: SAS Supplier Relationship Management built Schneider's Supplier Monitoring System -- a multi-lingual, multi-currency, Web-enabled global action plan for purchasing. |
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Supply Chain Management |
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| Author: Shashank Kumar |
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Doc Type: White Paper
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| Industry: Utilities |
| Pages: 7 | Format:
PDF
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Size: 299 Kb |
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| Abstract: Deregulation of utility industry has opened wide avenues for the customer by providing them with a plethora of choices. This thought piece explores how it is the customer who now decides the fate of the Utilities. Customer loyalty is a thing of the past and the onus is on the Utilities to retain customers and to nurture them without the fear of loosing them. Customers have become more market savvy and sensitive to service that is provided to them and demand quicker turnaround time to the issues that concern them. To adapt to this changing scenario Utilities have to hedge their bets on Information technology. |
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Customer Service |
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