| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Author: By Soffront, Inc. |
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Doc Type: White Paper
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| Format: HTML |
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| Author: By Maximizer Software, Inc. |
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Doc Type: White Paper
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| Format: HTML |
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| Abstract: Maximize the ROI of your Customer Relationship Management System (CRM). Small to Mid-Sized businesses bave special concerns. Learn how to progress up the scale with more advanced processes in order to achieve incremental success without having to invest everything or tie up valuable internal resources up front. |
| Topics:
eCRM | eBusiness | | | Industry:
Finance | Telco | Retail | Healthcare |
| CRM Function:
CRM ROI | |
| CRM Methology:
CRM Implementation | CRM Overviews | |
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| Author: By Soffront Software, Inc. |
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Doc Type: White Paper
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| Format: HTML |
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