CRM Today - Customer Relationship Management Strategy

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Experts Corner

There has been a certain amount of scepticism surrounding CRM in the past, but now it seems like everyone is doing it. Is this the case?
Andy Wood, MD, GI Insight
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Highlights

D Loves E – Integrating direct mail with digital media
It’s safe to say that the internet and other digital channels like email and SMS have been instrumental in driving the communications revolution we’re currently experiencing. For marketers, these new channels present yet another route to customers and have increasingly been part of a brand's overall marketing and communications strategy.
by Thierry Saada, Director of Sector Marketing
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Negotiating with a CRM Vendor

Author: By VendorGuru
Doc Type: White Paper
	Format: HTML

Abstract: Read this white paper to learn the criteria that should be at the top of your priority list as you take your seat at the negotiating table for a CRM Solution.

Topics: eCRM | Sales Force Automation | eBusiness |

Industry: Finance | Telco | Retail |

CRM Function: CRM ROI |

CRM Methology: CRM Strategy | CRM Overviews |

CRM Checklist: What to Know Before You Buy

Author: By VendorGuru
Doc Type: White Paper
	Format: HTML

Abstract: With so many variations on sales force management, marketing automation, and analytics, it can be difficult to settle on one. This checklist breaks down the five steps to finding a CRM system worthy of your investment.

Industry: Finance | Telco | Retail |

CRM Function: CRM ROI | Customer Profitability |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews |

Top Ten Reasons Why Your CRM should be Microsoft Dynamics CRM

Author: By Microsoft
Doc Type: White Paper
	Format: HTML

Abstract: In this whitepaper, Microsoft highlights the top ten reasons why it is beneficial for your business to implement a CRM solution that works the way your business works. Learn more from Microsoft and InterDyn Business Microvar in this whitepaper.

Industry: Telco | Retail | Government |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

Soffront Software - The Benefit of Integrated CRM

Author: By Soffront
Doc Type: White Paper
	Format: HTML

Abstract: For most businesses the cost of acquiring a new customer is much higher than the cost of selling more to existing customers, so companies find it more and more important to work to improve customer satisfaction. Is yoru business aligned to keep your current customers satisfied. In this White Paper, learn important tips on how to create successful customer relationships while you improve your productivity and ability to work as a team. Read more

Industry: Finance | Telco | Retail |

CRM Function: CRM ROI | Customer Loyalty | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

Six Success Factors for Building a Best-Run Marketing Organization

Author: By SAP America, Inc.
Doc Type: White Paper
	Format: HTML

Abstract: This white paper from SAP Customer Relationship Management teaches you how to improve your marketing organization. Discover how customer, brand, and channel strategies can work with process efficiency and effectiveness activities to transform your marketing organization. Read more

Industry: Finance | Telco | Retail |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

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