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Experts Corner

There has been a certain amount of scepticism surrounding CRM in the past, but now it seems like everyone is doing it. Is this the case?
Andy Wood, MD, GI Insight
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Highlights

D Loves E – Integrating direct mail with digital media
It’s safe to say that the internet and other digital channels like email and SMS have been instrumental in driving the communications revolution we’re currently experiencing. For marketers, these new channels present yet another route to customers and have increasingly been part of a brand's overall marketing and communications strategy.
by Thierry Saada, Director of Sector Marketing
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What to Look For When Buying Salesforce Automation Systems

Author: By VendorGuru
Doc Type: White Paper
	Format: HTML

Abstract: This guide discusses the five key areas to consider when purchasing new salesforce automation tools: workflows, communication tools, storage capacity...

Topics: eCRM | Sales Force Automation | Business Intelligence | eBusiness |

Industry: Finance | Retail |

CRM Function: CRM ROI |

CRM Methology: CRM Strategy | CRM Overviews | CRM Definition

Integrating Customer Support, Defect Tracking and Knowledge Management,an architecture for success

Author: By Soffront, Inc.
Doc Type: White Paper
	Format: HTML

Abstract: Learn how to reduce cost and increase your ability to support your customers by integrating Customer Support, Defect Tracking and Knowledge Management.

Topics: eCRM | Business Intelligence | eBusiness | Customer Service |

Industry: Finance | Telco | Retail | Government |

CRM Function: CRM ROI | Customer Loyalty | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation |

How to increase Marketing Efficiency to Gain and Retain Customers

Author: By Soffront Software, Inc.
Doc Type: White Paper
	Format: HTML

Abstract: Target your customers more efficiently by improving your markeing processes. CRM Software tools are designed to help automate these processes. This paper discusses the marketing challenges of today and examines how marketing automation and CRM software help solve these challenges. Details include the following "how to" items: Easily access a complete view of the customer...

Industry: Finance | Telco | Retail | Healthcare

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews |

4 Steps to Monitoring Team Performance to Accelerate Sales and Improve Customer Satisfaction

Doc Type: White Paper
	Format: HTML

Abstract: Are your business processes for improving sales and customer satisfaction up to par in this uncertain market? Find out four key steps to monitoring your sales and customer service teams in order to ensure they are on a path to success. Get ahead of your competition.

Industry: Finance | Telco | Retail |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Overviews |

CRM Portals: Get Information to the People who need it the Most

Author: By Soffront
Doc Type: White Paper
	Format: HTML

Abstract: This white paper provides a basic definition of a Portal, and then details the key characteristics of a CRM Portal, a Portal that is a component of a CRM system. Different kinds of CRM Portals are discussed in terms of who uses these portals, Customer, Partners, and Employees. Read more

Topics: Knowledge Management | eBusiness | Customer Service | Content Management

Industry: Finance | Telco | Retail |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

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