| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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Doc Type: White Paper
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| Pages: 16 | Format:
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Size: 121 Kb |
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Abstract: Back when CRM was the buzz and everyone was jumping on the customer-centric bandwagon,
getting the green light for a CRM investment was much easier. Many believed it was a plug-and-play
solution that could be quickly installed and produce results within weeks. But as the CRM
movement marched on, leaving hundreds of failed implementations in its wake, it left marketers and
industry analysts scratching their heads. If customer loyalty is paramount, what went wrong? |
| Topics:
CRM Strategy |
Customer Loyalty |
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Doc Type: White Paper
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| Pages: 50 | Format:
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Size: 1065 Kb |
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| Author: Greg Gianforte, Founder & CEO |
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Doc Type: White Paper
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| Pages: 10 | Format:
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Size: 189 Kb |
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| Abstract: This white paper outlines CLC and the role of the customer service organization (CSO) in CLC-based enterprise CRM initiatives. It describes the importance of CSO skill sets in creating CRM processes that really work. |
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CRM Strategy |
Customer Loyalty |
Customer Retention |
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| Author: Ian Moustaka, Contact Center Director |
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Doc Type: Presentation
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| Pages: 21 | Format:
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Size: 93 Kb |
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Doc Type: White Paper
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| Pages: 6 | Format:
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Size: 130 Kb |
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| Abstract: “Customer Relationship Management”— or “CRM”— is a broad term that can encompass virtually every mode of customer interaction. However, for the purposes of this white paper, we will narrow our discussion of “CRM” to customer support/service automation only; i.e., answering your customers’ questions and resolving their issues before and after the sale. |
| Topics:
CRM Strategy |
Customer Retention |
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