| Experts Corner |  "How Can Email Marketing Help Me Keep Customers and Build Customer Relationships?"
Dan Forootan, StreamSend
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| Highlights |
 Four Ways Social Media Impacts CRM
Social media offers four of game-changing extensions to existing CRM capabilities for the creation of truly unified customer experiences.
by Joe Stanhope
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| Abstract: Customer relationship management can be affected by as many as nine different
types of cycles. These include macro cycles such as economic and industry cycles,
as well as company-specific cycles such as budget and inventory cycles. CRM systems
can be an essential tool for effectively tracking and managing these diverse
cycles.
This white paper discusses the impact of each of nine different types of cycle
on a business, and shows how CRM software can be used to mitigate the negative
impacts of those cycles, while making the most of the opportunities that cycles
present. |
| Topics:
eCRM | | | Industry:
Finance | Telco | Retail | Utilities | Government | Healthcare |
| CRM Function:
CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention |
| CRM Methology:
CRM Strategy | CRM Overviews | CRM Definition |
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| Author: By Chuck Schaeffer |
| Company: Aplicor |
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Doc Type:
Article
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| Format: HTML |
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| Abstract: Even in a bad economy, businesses should be thinking about how to prepare
for and capitalize on the next economic turnaround. Historical economic cycles
suggest that the growth opportunity is more than double the average in the
first full quarter of an expansion. Organizations can use customer relationship
management data and systems to fully capture this opportunity.
This free white paper explores six ways of using CRM software to prepare for
recovery of the economy. From analyzing customer data to directing sales efforts,
CRM systems can give managers an effective tool to make the most of the next
economic expansion. |
| Topics:
eCRM | | | Industry:
Finance | Telco | Retail | Utilities | Government | Healthcare |
| CRM Function:
CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention |
| CRM Methology:
CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition |
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| Author: By Richard Barrington |
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Doc Type: White Paper
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| Format: HTML |
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| Abstract: The 2008/2009 recession has had an extraordinary impact on corporate budgets.
Even IT spending has been projected to slow, and this is likely to impact plans
for CRM systems. However, with CRM software having become an integral part of
any sales and service operation, how does a company balance budget concerns with
the need to run a sustainable business?
This white paper looks at six possible responses to that dilemma. It explains
how CRM plans have to account for the extraordinary economic environment, and
offers solutions for managing CRM budgets and/or using CRM systems to positively
impact the overall corporate budget. |
| Industry:
Finance | Telco | Utilities | Government | Healthcare |
| CRM Function:
CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention |
| CRM Methology:
CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition |
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