| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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Doc Type: White Paper
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| Pages: 50 | Format:
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Size: 1065 Kb |
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Doc Type: White Paper
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| Pages: 11 | Format:
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Size: 144 Kb |
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| Abstract: Your current customers represent you best future customers. This has been true for almost every business since the beginning of commercial transactions. |
| Topics:
CRM ROI |
Customer Retention |
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Doc Type: White Paper
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| Pages: 14 | Format:
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Size: 1030 Kb |
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Abstract: Enterprises have collectively invested billions of dollars in Customer Relationship Management
(CRM) systems. Over the past decade, they also added multiple touch points (call centers,
websites, email systems, interactive kiosks) to serve customers across various sales, service and
support processes. These technological enhancements created an explosion of customer data,
strewn across scores of application databases, data warehouses, data marts and legacy systems. |
| Topics:
CRM ROI |
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| Author: Tony Welch, Consulting Partner |
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Doc Type: Article
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| Pages: 4 | Format:
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Size: 42 Kb |
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| Abstract: Most organisations have invested heavily in Customer Relationship Management (CRM) initiatives at some point in time. Yet, despite the vast amounts invested in CRM, it has become a discredited term for many because few companies are achieving a return on the investment (ROI) made in CRM. |
| Topics:
CRM Implementation |
CRM ROI |
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| Author: Stephen Klein, CEO |
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Doc Type: Article
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| Pages: 1 | Format:
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Size: 10 Kb |
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| Abstract: The road to improving CRM ROI is not to push customers into existing low-cost low-quality self-help systems like FAQs, but rather to seek out slightly more expensive, but infinitely more helpful self-help solutions that do a much better job of answering customer queries in a forum that treats the customer with respect, rather than requiring them to hunt for an answer among a list of FAQ-presented links. |
| Topics:
CRM ROI |
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