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Experts Corner

Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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Highlights

Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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What CRM solution is right for your business?

1. What are you looking for in a CRM solution? (Check all that apply)
Lead tracking/management
Contact tracking/management
Sales pipeline/forecasting analysis
Marketing campaign tracking and reporting
Call center tracking

2. What industry are you in?

3. How many employees will work with this system?

4. What is your Zip/Postal Code?

What to Look For When Buying Salesforce Automation Systems

Author: By VendorGuru
Doc Type: White Paper
	Format: HTML
Industry: Retail

Abstract: This guide discusses the five key areas to consider when purchasing new salesforce automation tools: workflows, communication tools, storage capacity...

Topics: eCRM | Sales Force Automation | Business Intelligence | eBusiness |

CRM Function: CRM ROI |

CRM Methology: CRM Strategy | CRM Overviews | CRM Definition

Microsoft Dynamics and Microsoft Office Systems: Delivering Business Value through Interoperability

Doc Type: White Paper
	Format: HTML
Industry: Retail

Abstract: This paper is designed to provide Microsoft Dynamics customers and partners with examples of how Microsoft Dynamics and Microsoft Office System work together. Common business scenarios are used to demonstrate the business value.

Topics: Customer Analytics | eCRM | Customer Service |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability |

CRM Methology: CRM Implementation | CRM Overviews |

Integrating Customer Support, Defect Tracking and Knowledge Management,an architecture for success

Author: By Soffront, Inc.
Doc Type: White Paper
	Format: HTML
Industry: Retail

Abstract: Learn how to reduce cost and increase your ability to support your customers by integrating Customer Support, Defect Tracking and Knowledge Management.

Topics: eCRM | Business Intelligence | eBusiness | Customer Service |

CRM Function: CRM ROI | Customer Loyalty | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation |

A Self-Assessment Guide for Small to Mid-Size Businesses

Author: By Maximizer Software, Inc.
Doc Type: White Paper
	Format: HTML
Industry: Retail

Abstract: Maximize the ROI of your Customer Relationship Management System (CRM). Small to Mid-Sized businesses bave special concerns. Learn how to progress up the scale with more advanced processes in order to achieve incremental success without having to invest everything or tie up valuable internal resources up front.

Topics: eCRM | eBusiness |

CRM Function: CRM ROI |

CRM Methology: CRM Implementation | CRM Overviews |

How to increase Marketing Efficiency to Gain and Retain Customers

Author: By Soffront Software, Inc.
Doc Type: White Paper
	Format: HTML
Industry: Retail

Abstract: Target your customers more efficiently by improving your markeing processes. CRM Software tools are designed to help automate these processes. This paper discusses the marketing challenges of today and examines how marketing automation and CRM software help solve these challenges. Details include the following "how to" items: Easily access a complete view of the customer...

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews |

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