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Experts Corner
Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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Highlights
Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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CRM Today - Retail Industry
Know Your Customer
Author: Srinivasa P Rao & Phani K Raparla
Source:
Doc Type: White Paper
Industry: Retail
Pages: 14Format: PDF Size: 351 Kb
Abstract: The Retail Industry revolves around the Customer more than any other Industry. It becomes imperative to not just interact with the Customer in a better way, but also to 'know' the Customer. Such knowledge helps in boosting Profits, Market share and Customer loyalty.
Topics: Customer Analytics | Customer Loyalty | Customer Profitability |
 
Value Delivery Through Customer Integration in the Automotive Supply Chain
Author: Sandeep Kumar And Rajiv Puri
Doc Type: Article
Industry: Retail
Pages: 6Format: PDF Size: 349 Kb
Abstract: The authors expect the advent of green-field areas such as telematics and embedded systems to result in an integration of the customer into the automotive supply chain. The capture of customer life cycle and vehicle life cycle is transcending from the realms of imagination to reality with new technological advances.
Topics: Supply Chain Management |
 
Transforming The Shopping Experience Through Technology
Source:
Doc Type: Research Report
Industry: Retail
Pages: 15Format: PDF Size: 415 Kb
Abstract: The extent to which European retailers are able to deliver a positive shopping experience will determine the degree of customer satisfaction and customer loyalty that they engender – and will be the ultimate driver of improved sales and profitability.
Topics: Relationship Marketing | CRM Overviews | Customer Service | Customer Loyalty |
 
Minding the Store: Retail Business Intelligence
Author: Dean Tarpley
Source:
Doc Type: Article
Industry: Retail
Pages: 5Format: HTML Size: 100 Kb
Abstract: Within a week of the end of a somewhat disappointing holiday shopping season, venerable retailer Montgomery Ward shut down after more than a century in business, and one-time leading retailer Sears closed more than 100 stores.
Topics: Business Intelligence |
 
With Oracle CRM, Carulla's Online Orders Are 600% Larger Than In-Store Orders
Source:
Doc Type: Case Study
Industry: Retail
Pages: 2Format: PDF Size: 29 Kb
Abstract: Carulla, the second largest grocery chain in Colombia, wanted to boost its revenue by increasing its number of selling channels. The company was eager to go beyond its brick and mortar presence by selling groceries and pharmacy items over the telephone and the Web. To support this approach, Carulla needed to open a call center and develop an order system on the Web. Carulla knew that Oracle had the applications - Oracle Interaction Center products and iStore - and the expertise needed to help Carulla convert to an e-business.
Topics: eBusiness | Call Centers |
 
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