| Experts Corner |  "How Can Email Marketing Help Me Keep Customers and Build Customer Relationships?"
Dan Forootan, StreamSend
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| Highlights |
 Four Ways Social Media Impacts CRM
Social media offers four of game-changing extensions to existing CRM capabilities for the creation of truly unified customer experiences.
by Joe Stanhope
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| Abstract: Customer relationship management can be affected by as many as nine different
types of cycles. These include macro cycles such as economic and industry cycles,
as well as company-specific cycles such as budget and inventory cycles. CRM systems
can be an essential tool for effectively tracking and managing these diverse
cycles.
This white paper discusses the impact of each of nine different types of cycle
on a business, and shows how CRM software can be used to mitigate the negative
impacts of those cycles, while making the most of the opportunities that cycles
present. |
| Topics:
eCRM | |
| CRM Function:
CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention |
| CRM Methology:
CRM Strategy | CRM Overviews | CRM Definition |
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| Abstract: As a practical matter, managers often adapt their sales and service tactics to the capabilities or limitations of the CRM software in place. Ideally, though, sales and service tactics should be formulated on a best practices basis, with the technology then put in place around those practices. No matter what stage of development a company's CRM program is in, it faces some form of decision opportunity to implement this type of thinking. This white paper looks at three decision opportunities for CRM systems that companies face, and how to put tactics first in each case, and then match the CRM technology to those tactics. |
| Topics:
eCRM | Business Intelligence | Supply Chain Management | |
| CRM Function:
CRM ROI | Customer Loyalty | Customer Profitability | |
| CRM Methology:
CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition |
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| Abstract: Even in a bad economy, businesses should be thinking about how to prepare
for and capitalize on the next economic turnaround. Historical economic cycles
suggest that the growth opportunity is more than double the average in the
first full quarter of an expansion. Organizations can use customer relationship
management data and systems to fully capture this opportunity.
This free white paper explores six ways of using CRM software to prepare for
recovery of the economy. From analyzing customer data to directing sales efforts,
CRM systems can give managers an effective tool to make the most of the next
economic expansion. |
| Topics:
eCRM | |
| CRM Function:
CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention |
| CRM Methology:
CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition |
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