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Experts Corner

Having spent the money to identify our online customers, how can we maximize that investment by knowing the best time to reach them?
David King, Fulcrum Analytics
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Highlights

Q&A with Vivek Thomas, President, Maximizer Software
Vivek Thomas joined Maximizer in 2002 and began serving as the CRM software provider's president on June first of this year. He graciously agreed to an email interview with CRM2Day about the current state of the CRM market and Maximizer's plans for the future.
by
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What CRM solution is right for your business?

1. What are you looking for in a CRM solution? (Check all that apply)
Lead tracking/management
Marking campaign tracking and reporting
Contract tracking/management
Call center tracking and reporting
Sales pipeline forecasting/analysis

2. What industry are you in?

3. How many employees will work with this system?

4. What is your Zip/Postal Code?

Digging Into Customer Relationship Management: Nine Ways to Do More with Less in a Recession

Author: By Richard Barrington
Doc Type: White Paper
	Format: PDF	Size: 319 kb
Industry: Retail

Abstract:

Topics: eCRM |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

Total Customer Relationship Management Integration: Seven Departmental Views

Author: By Richard Barrington
Doc Type: White Paper
	Format: PDF	Size: 394 kb
Industry: Retail

Abstract:

Topics: eCRM |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

Customer Relationship Management Emphasis in a Recession

Author: By Richard Barrington
Doc Type: White Paper
	Format: HTML
Industry: Retail

Abstract:

Topics: eCRM |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Overviews | CRM Definition

What Makes Self-Service Really Work?

Author: By Kate Leggett, Director e-Service Product Strategy
Company: KANA
Doc Type: Article
	Format: HTML
Industry: Retail

Abstract: Customer loyalty is shaped by great service experiences. The basic ingredients of usability, findability and a healthy knowledgebase comebine to help provide users with accurate, complete, and personalized answers to their questions.

Topics: Knowledge Management | Customer Service | Content Management

CRM Function: Customer Loyalty | Customer Retention

CRM Methology: CRM Strategy | CRM Overviews |

Seven Ways Broader Customer Relationship Management Training Can Spark Improvement and Efficiency

Author: By VendorGuru
Doc Type: White Paper
Pages: 5	Format: PDF	Size: 346 kb
Industry: Retail

Abstract: When a company undertakes the challenge of training employees on CRM software, it can get the most out of that training by involving the broadest population of the firm in the project. After all, CRM systems have applications which extend well beyond the direct sales and service areas of the firm, and there is a range of benefits to be realized from company-wide CRM adoption. Download this free white paper to see seven distinct categories of benefits to be gained by pursuing broader CRM utilization. In addition, this white paper provides tips on how to promote greater use of the CRM system throughout the firm, to make successful adoption more probable.

Topics: eCRM |

CRM Function: CRM ROI |

CRM Methology: CRM Strategy | CRM Implementation |

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