| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
Read more... |
|
| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
Read more... | |
|
|
|
|
 |
| Author: Srinivasa P Rao & Phani K Raparla |
| Source: |
|
Doc Type: White Paper
|
| Industry: Retail |
| Pages: 14 | Format:
PDF
|
Size: 351 Kb |
| |
| Abstract: The Retail Industry revolves around the Customer more than any other Industry. It becomes imperative to not just interact with the Customer in a better way, but also to 'know' the Customer. Such knowledge helps in boosting Profits, Market share and Customer loyalty. |
| Topics:
Customer Analytics |
Customer Loyalty |
Customer Profitability |
|
| | |
|
|
|
|
| Author: Sandeep Kumar And Rajiv Puri |
|
Doc Type: Article
|
| Industry: Retail |
| Pages: 6 | Format:
PDF
|
Size: 349 Kb |
| |
| Abstract: The authors expect the advent of green-field areas such as telematics and embedded systems to result in an integration of the customer into the automotive supply chain. The capture of customer life cycle and vehicle life cycle is transcending from the realms of imagination to reality with new technological advances. |
| Topics:
Supply Chain Management |
|
| | |
|
|
|
|
|
| |
| Abstract: The extent to which European retailers are able to deliver a positive shopping experience will determine the degree of customer satisfaction and customer loyalty that they engender – and will be the ultimate driver of improved sales and profitability. |
| Topics:
Relationship Marketing |
CRM Overviews |
Customer Service |
Customer Loyalty |
|
| | |
|
|
|
|
| Author: Dean Tarpley |
| Source: |
|
Doc Type: Article
|
| Industry: Retail |
| Pages: 5 | Format:
HTML
|
Size: 100 Kb |
| |
| Abstract: Within a week of the end of a somewhat disappointing holiday shopping season, venerable retailer Montgomery Ward shut down after more than a century in business, and one-time leading retailer Sears closed more than 100 stores. |
| Topics:
Business Intelligence |
|
| | |
|
|
|
|
|
| |
| Abstract: Carulla, the second largest grocery chain in Colombia, wanted to boost its revenue by increasing its number of selling channels. The company was eager to go beyond its brick and mortar presence by selling groceries and pharmacy items over the telephone and the Web. To support this approach, Carulla needed to open a call center and develop an order system on the Web. Carulla knew that Oracle had the applications - Oracle Interaction Center products and iStore - and the expertise needed to help Carulla convert to an e-business. |
| Topics:
eBusiness |
Call Centers |
|
| | |
|
 | Previous Page |
| | | 1 2 3 |
|
|
|
|
|
by Document Type
