| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
Read more... |
|
| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
Read more... | |
|
|
|
|
 |
|
| |
| Abstract: This report gives Siebel, Oracle & SAP a comprehensive review including Global Perspective by world-class CRM expert, Paul Greenberg; China Perspective by GCCRM Research Team and Survey Perspective derived from 443 valid survey responses. |
| CRM Methology:
CRM Overviews | |
| | |
|
|
|
|
|
| |
| Abstract: As competitive pressures within the communications market continue to intensify, communication service providers (CSPs) are forced to devote more resources to defending their customer base against poaching. As such, several visionary CSPs have begun to roll out programs that tightly integrate their traditionally tactical contact center operations with their corporate customer retention strategies. |
| CRM Function:
Customer Retention |
| CRM Methology:
CRM Strategy | |
| | |
|
|
|
|
|
| |
| Abstract: This document is an independent research report by GCCRM on Oracle CRM. It offers a comprehensive review including Global Perspective by world-class CRM expert, Paul Greenberg; China Perspective by GCCRM Research Team and Survey Perspective derived from 443 valid responses. Since 2002 GCCRM launches the GCCRM Evaluation Guide with the purpose to provide a neutral and objective reference on key CRM vendors including software, call centre outsourcing and consulting vendors. |
| CRM Methology:
CRM Overviews | |
| | |
|
|
|
|
|
| |
| Abstract: Integration has always been high on the list of concerns for IT professionals, and over the years there have been a number of models and technologies that tried to address these concerns; to ease the pain of integration. The introduction of the Service Oriented Architecture (SOA) model, along with associated technologies such as the emergence of the Enterprise Service Bus (ESB) and Business Process Management (BPM) solutions has both helped create the possibility of more open infrastructures, but also muddied the waters. |
| | |
|
|
|
|
|
| |
| Abstract: The UK Top 500 was interviewed during May 2005 to ascertain whether they had a head of CRM -these findings serving as a barometer of 'CRM commitment' - Banking and Telecoms stand out from the crowd, scoring double the Heads of CRM average amongst the country's companies. |
| Topics:
Relationship Marketing | | | CRM Methology:
CRM Strategy | |
| | |
|
|
|
|
|
|
by Document Type
