| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Abstract: Contact center offshoring is "hot" for contact centers because - if done right - it can reduce oprerating expenses by 25 to 60 percent. And there is no other single business tactic that can yield equivalent savings for an enterprise. Offshore outsourcing of contact center activities is a viable option for enterprises of all sizes, as long as the service function does not need to be co-located with other company activities. |
| CRM Methology:
CRM Overviews | |
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| Abstract: In order to listen to the pulse of the Chinese CRM market and uncover the macroscopic picture of how the market operates, GCCRM conducted the " China CRM Software Vendor Survey". Ten vendors were selected for evaluation, namely, Siebel, SAP, Oracle, SalesLogix, Microsoft CRM, Salesforce.com, Kingdee, Ufida, PowerCRM and TurboCRM.
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| CRM Methology:
CRM Overviews | |
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| Abstract: The world of targeted marketing is moving on apace. Organisations no longer rely just on direct mail to get their message across. The norm is fast becoming: multi-channel with the call centre, website, e-mail and SMS all joining the fray; multi-stage where a number of contact events are tracked prior to making the sale; and insight driven, where consumers are targeted based on their predicted behaviours or the occurrence of specific events in their lives.
This report was made in collaboration with E.piphany, www.epiphany.com. |
| Topics:
Relationship Marketing | Email Marketing | |
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| Abstract: This is the report that started me on the path to becoming The CRM Coach. It was originally penned as a way for me to blow off steam and was to be for my eyes only. It’s now been turned into a light-hearted, honest look into what’s going on in the mind’s of CRM Consultants.
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| CRM Methology:
CRM Strategy | |
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| Abstract: A research report into the use of data-driven marketing techniques in face-to-face customer contact and management |
| CRM Methology:
CRM Strategy | |
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