| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Abstract: Not all customers are created equal nor do they represent the same value to your business. Nearly two-thirds of support and maintenance revenue comes from less than one-third of the customer base. It seems illogical to view all customers the same way, yet only slightly more than a third of companies (36.3%) have a formal customer segmentation strategy for managing support and maintenance sales and renewal. |
| Topics:
Customer Analytics | Customer Service | |
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| Abstract: To develop an understanding of what is driving IPT in the contact center environment, and assess what technology managers have planned for the technology, Genesys commissioned this global research study.
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| Abstract: In this document, GCCRM gives Salesforce.com and SalesLogix a comprehensive review including Global Perspective by world-class CRM expert, Mr. Paul Greenberg, author of the best selling "CRM at the Speed of Light" and Executive VP of CRM Association US, China Perspective by GCCRM Research Team and Survey Perspective derived from 443 valid responses collected via online and offline survey by GCCRM. |
| CRM Methology:
CRM Overviews | |
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| Abstract: You spend a lot of money attracting customers to your company and brand. Are you chasing them away just as fast as you get them with poor Customer Service Call Center experiences? A national survey conducted by Ernan Roman Direct Marketing (ERDM) illustrates the significant impact of poor Customer Service Call Center experiences. |
| Topics:
Customer Service | Call Centers | |
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| Abstract: This report discusses the issue of controlling brands in key account sales presentations. It highlights the importance of key accounts, describes the risks to a company' s brand in a conventional sales presentation and proposes that by providing the right solution to support the key account sales force, it is possible to reduce or even eliminate these risks. |
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