| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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The traditional call center supports four separate channels; web self-service, email, chat and voice. Moving forward the role of the multi-channel call center agent will be to support all of these channels in a homogeneous way. Technology is on pace with this evolution by enabling web self-service, intelligent routing, real time chat and other similar advances. |
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Customer Service | | | CRM Function:
Customer Retention |
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| Abstract: A new study from data management experts DQM Group has revealed that, in the last year in the UK, there were 25.45 million exposures of personal records to potential theft and fraud. This equates to the same number of identity exposures as there are households in the land. |
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| Abstract: Contracts are a dynamic representation of an enterprise’s relationship with its customers. In this electronic age, and more importantly, going forward, paper-based records are likely to become a thing of the past. It will become more and more essential for enterprises to have data at their fingertips, such as that within sales contracts. Amongst a range of other things, this sort of data will be used for historical analysis, as well as forecasting and risk assessment and analysis. |
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