| Experts Corner |  CRM relies on trust between business and customer. Consumers are constantly asked for personal information from a wide range of organisations, but who are the industries most trusted by UK citizens to safeguard this data? And which sectors must work harder to earn this trust?
David Jefferies, Marketing Director, Pitney Bowes
Read more... |
|
| Highlights |
 e-PRM: the importance of quality prospect email marketing
The email medium has for too long been viewed as a cheap and ‘easy’ way of marketing to customers. It is this attitude however, that has led to the prevalent SPAM label associated with email messaging.
by Amanda Ling, , Associate Director of Data Intelligence
Read more... | |
|
|
|
|
 |
|
| |
| Abstract: Over the last fifteen years, the cult of customer retention has gone from strength to strength. For many industries, winning new customers consumes far less intellectual effort than keeping the ones you already have, and developing their value to your organisation. Much modelling effort goes into predicting which customers are likely to defect, as well as building strategies to stop them doing so. |
| Topics:
Relationship Marketing | | | CRM Function:
Customer Loyalty | |
| | |
|
|
|
|
|
| |
| Abstract: The extent to which European retailers are able to deliver a positive shopping experience will determine the degree of customer satisfaction and customer loyalty that they engender – and will be the ultimate driver of improved sales and profitability. |
| Topics:
Relationship Marketing | Customer Service | | | Industry:
Retail | |
| CRM Function:
Customer Loyalty | |
| CRM Methology:
CRM Overviews | |
| | |
|
|
|
|
|
| |
| Abstract: The growing need for significant productivity, profitability, and quality improvement in service business most often takes the form of marginal (and often expensive) management systems infrastructure, making use of computers, office automation technology, telecommunications, and other related electronic mechanisms to support the typical field service operation. |
| Topics:
Customer Service | |
| | |
|
|
|
|
|
| |
| Abstract: While previous DMA List Usage Reports covered only postal mail trends and issues, this year's survey, for the first time, also covers e-mail trends and issues - allowing us to begin to understand the emerging synergies between the two communications tools. A key goal of this research is to help direct marketers understand the new dynamics of both postal and e-mailing practices and use the resulting data to strike a profitable balance between the two mail channels. |
| Topics:
Email Marketing | |
| | |
|
|
|
|
|
| |
| Abstract: Customer Relationship Management (CRM) solutions are still the most vibrant area of IT investment in 2002. Why? Because if you don’t know who your customers are, and what they care about, you can’t retain them. And without customers, you’re out of business. |
| CRM Methology:
CRM Strategy | |
| | |
|
|
|
|
|
|
by Document Type
