| Experts Corner |  There has been a certain amount of scepticism surrounding CRM in the past, but now it seems like everyone is doing it. Is this the case?
Andy Wood, MD, GI Insight
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| Highlights |
 D Loves E – Integrating direct mail with digital media
It’s safe to say that the internet and other digital channels like email and SMS have been instrumental in driving the communications revolution we’re currently experiencing. For marketers, these new channels present yet another route to customers and have increasingly been part of a brand's overall marketing and communications strategy.
by Thierry Saada, Director of Sector Marketing
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| Abstract: Marketers seek to achieve a balance between winning new customers and developing existing customers. New customer acquisition will remain vital, since no retention strategy will entirely stem customer defection. |
| CRM Methology:
CRM Overviews | |
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| Abstract: Over the past two years there has been much criticism within the marketing contingent concerning the underdelivery of CRM. Customer relationship management went from being the latest marketing buzzword to an increasingly maligned word. CRM has come under fire and has opened itself up to scrutiny because many industries, having spent millions apiece, still remain unable to show clear return on investment. |
| CRM Methology:
CRM Overviews | |
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| Abstract: E-mail marketing has emerged as a feasible, viable, and necessary component of an enterprise’s marketing mix for both B2B and B2C organizations. However, before you even think about designing your first campaign, there are issues that need to be addressed. Vendor selection, technology platforms, list procurement, and creative tactics are important issues facing the e-mail marketer today. |
| Topics:
Email Marketing | |
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| Abstract: Electronic communications form an essential part of our society. E-commerce has experienced massive growth in the past two years- online sales doubled in 2002 from the previous year. Internet shopping is growing at a rate 15 times faster than general retail sales and December 2002 saw 60% of the UK’s online population (12.8 million people) shun the high streets to browse online. There is little sign of the trend faltering- with the introduction of Broadband it is only going to get easier. There is, nevertheless, one grey area in the otherwise rosy future of e-commerce-the question of privacy. |
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| Abstract: Untapped potential. That’s a phrase every salesperson and marketer longs to hear— regardless of what industry they’re in. The search for significant, new revenue opportunity is never-ending, but during the bogged-down early years of this decade, the search became an especially critical imperative for the hard-hit technology sector. |
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