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Experts Corner
Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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Highlights
Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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What CRM solution is right for your business?

1. What are you looking for in a CRM solution? (Check all that apply)
Lead tracking/management
Contact tracking/management
Sales pipeline/forecasting analysis
Marketing campaign tracking and reporting
Call center tracking
2. What industry are you in?
3. How many employees will work with this system?
4. What is your Zip/Postal Code?
CRM Today - Library - Presentations
Business Intelligence & Knowledge Discovery in Data
Author: By Brendan Tierney
Company: Dublin Institute of Technology
Doc Type: Presentation
Pages: 66Format: PPT Size: 2 kb
Abstract: There is no abstract available for this presentation.
Topics: Business Intelligence | Data Mining |
 
Transforming to a Customer Centric Business Organization
Author: By Manolis Marinakis
Company: HP
Doc Type: Presentation
Pages: 20Format: PPT Size: 3 kb
Abstract: There is no abstract available for this presentation.
Topics: Customer Analytics |
CRM Methology: CRM Overviews |
 
Customer Intelligence: The Anti-Seismic Foundation of the CRM Landscape
Author: By Stelios Kentritas, General Manager, Greece-Cyprus
Company: SAS Institute
Doc Type: Presentation
Pages: 38Format: PPT Size: 2 kb
Abstract: There is no abstract available for this presentation.
Topics: Customer Analytics | Business Intelligence |
 
Customer Relationship Management in Today’s Economy
Author: By Andreas Zahopoulos, CRM Leader
Company: Oracle
Doc Type: Presentation
Pages: 34Format: PPT Size: 2 kb
Abstract: There is no abstract available for this presentation.
CRM Methology: CRM Overviews | CRM Definition
 
Future Trends in CRM: A New Approach in Customer & Citizen Relationship Management
Author: By Nikos Papadakis
Company: DATAMEDIA
Doc Type: Presentation
Pages: 29Format: PPT Size: 2 kb
Abstract: There is no abstract available for this presentation.
CRM Methology: CRM Strategy | CRM Overviews |
 
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