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Experts Corner
Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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Highlights
Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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What CRM solution is right for your business?

1. What are you looking for in a CRM solution? (Check all that apply)
Lead tracking/management
Contact tracking/management
Sales pipeline/forecasting analysis
Marketing campaign tracking and reporting
Call center tracking
2. What industry are you in?
3. How many employees will work with this system?
4. What is your Zip/Postal Code?
CRM Today - Library - Presentations
e- What It Means for Goverment
Author: By George Markellos
Company: PA Consulting Group
Doc Type: Presentation
Pages: 17Format: PDF Size: 466 kb
Abstract: This presentation analyzes some critical e-government issues: what is it, stages and options, the benefits, where to start and how you can make it happen.Lessons learned
Topics: eCRM | eBusiness | Customer Service |
Industry: Government |
 
Intelligent Marketing Through Knowledge Management
Author: By Steve Russell, President
Company: Knowledge Management Architects, Inc.
Doc Type: Presentation
Pages: 14Format: PPT Size: 922 kb
Abstract: There is no abstract available for this presentation.
Topics: Relationship Marketing | Knowledge Management |
 
Customer Relationship Management: The Missing Piece of Information
Author: By Gary Cokins
Company: SAS
Doc Type: Presentation
Pages: 53Format: PPT Size: 1 kb
Abstract: There is no abstract available for this presentation.
CRM Function: Customer Profitability |
CRM Methology: CRM Strategy | CRM Overviews |
 
Realities for a CRM-Ready Data Warehouse
Author: By William McKnight
Company: McKnight Associates, Inc.
Doc Type: Presentation
Pages: 23Format: PPT Size: 2 kb
Abstract: There is no abstract available for this presentation.
Topics: Data Mining |
 
CRM: Customer Relationship Management
Author: By Ben Carman and Jason Lather
Doc Type: Presentation
Pages: 44Format: PPT Size: 672 kb
Abstract: There is no abstract available for this presentation.
CRM Methology: CRM Overviews | CRM Definition
 
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