| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Author: By Tzvika Wul |
| Company: Avaya |
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Doc Type: Presentation
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| Pages: 14 | Format: PPT |
Size: 2 kb |
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| Abstract: Return on investment (ROI) is an estimate of the financial benefit (the "return") on money spent (the "investment") on a particular alternative (e.g., an IT or IS project). The Investment: Hardware, Software License, Maintenance Contract, Training, Professional Services, Systems Integration, In house resources. The Return: Revenues/Incremental Revenues, Reduced Costs, Reduced Headcount, Customer Satisfaction, Churn/Retention Rates |
| Topics:
Data Mining | | | CRM Function:
CRM ROI | |
| CRM Methology:
CRM Implementation | |
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