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Experts Corner
Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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Highlights
Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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What CRM solution is right for your business?

1. What are you looking for in a CRM solution? (Check all that apply)
Lead tracking/management
Contact tracking/management
Sales pipeline/forecasting analysis
Marketing campaign tracking and reporting
Call center tracking
2. What industry are you in?
3. How many employees will work with this system?
4. What is your Zip/Postal Code?
CRM Today - Library - Presentations
Avoiding the Pitfalls that can Doom the Best Sales and Marketing Strategies...Beyond the CRM Hype
Author: By Greg Hatfield, Senior Vice President
Company: BI3 Solutions, Inc.
Doc Type: Presentation
Pages: 16Format: PPT Size: 245 kb
Abstract: The “Hype” has been around the implementation of packaged CRM applications as the end-all solution: Didn’t we all see this once before when ERP’s were going to solve all of managements’ needs? Avoiding the pitfalls early on can make a tremendous difference.
CRM Methology: CRM Overviews |
 
Rethinking CRM - The Beginning of the End
Author: By Rod Johnson, VP & GM
Company: AMR Research
Doc Type: Presentation
Pages: 26Format: PPT Size: 848 kb
Abstract:
CRM Methology: CRM Overviews |
 
Customers: What They Want and How to Deal With It
Author: By Patrick Molineux
Company: Computer Sciences Corporation
Doc Type: Presentation
Pages: 16Format: PDF Size: 188 kb
Abstract: How will customers want to be handled in the next few years? Does this actually involve technology? What should companies do to deal with these issues successfully and what opportunities do they bring with them?
Topics: Customer Service |
 
Advanced Supply Chain Management and e-Business
Author: By Charles C. Poirier
Doc Type: Presentation
Pages: 38Format: PPT Size: 1120 kb
Abstract:
Topics: eBusiness | Supply Chain Management |
 
Using Email to Impact Subscriber Retention and Lower Costs
Author: By Scott Stines, President
Company: Mass2one
Doc Type: Presentation
Pages: 15Format: PPT Size: 315 kb
Abstract:
Topics: Email Marketing |
CRM Function: Customer Retention
 
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