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Experts Corner
Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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Highlights
Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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What CRM solution is right for your business?

1. What are you looking for in a CRM solution? (Check all that apply)
Lead tracking/management
Contact tracking/management
Sales pipeline/forecasting analysis
Marketing campaign tracking and reporting
Call center tracking
2. What industry are you in?
3. How many employees will work with this system?
4. What is your Zip/Postal Code?
CRM Today - Library - Presentations
The UK Mobile Market... a Perspective
Author: By Martin Dixon-Tyrer, Director of Customer Relationship Marketing
Company: Vodafone
Doc Type: Presentation
Pages: 11Format: PDF Size: 357 kb
Abstract: This presentation focuses on how Vodafone is maximising the value of their data to improve the customer journey and drive their marketing programme.
Topics: Customer Analytics |
Industry: Telco |
CRM Function: Customer Loyalty |
CRM Methology: CRM Strategy |
 
Advantages of ITSM when Outsourcing
Author: By Kim Box
Company: Hewlett Packard
Doc Type: Presentation
Pages: 13Format: PDF Size: 333 kb
Abstract: No abstract available.
 
Information Lifecycle Management in the Data Center
Author: By Tom Burns, Sr.Director Market & Sales Engagement
Company: EMC
Doc Type: Presentation
Pages: 21Format: PDF Size: 1109 kb
Abstract: This presentation focuses on information and storage challenges faced by today's organizations.
 
Streamligning Contact Center Technology to Ultimately Deliver an Exceptional Customer Experience
Author: By Darin Phillips, Manager, Revenue Performance Training/Development & Quality Assurance
Company: Royal Caribbean and Celebrity Cruises
Doc Type: Presentation
Pages: 8Format: PDF Size: 43 kb
Abstract: Self-service is migrating online for quick and easy questions, but more complex questions and service requirements are still comingthrough the phone (increasing AHT)
Topics: Call Centers |
CRM Function: Customer Loyalty | Customer Retention
 
Maintaining Highly Skilled Talent Through Training
Author: By Pat Hunt, Director of Customer Service
Company: American Law Institute
Doc Type: Presentation
Pages: 8Format: PDF Size: 160 kb
Abstract: At the heart of truly great centers is a corporate culture that rigorously finds and promotes disciplined people to think and act in a disciplined manner to the benefit of the customer and the company.
Topics: Call Centers |
 
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