| Experts Corner |  There has been a certain amount of scepticism surrounding CRM in the past, but now it seems like everyone is doing it. Is this the case?
Andy Wood, MD, GI Insight
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| Highlights |
 D Loves E – Integrating direct mail with digital media
It’s safe to say that the internet and other digital channels like email and SMS have been instrumental in driving the communications revolution we’re currently experiencing. For marketers, these new channels present yet another route to customers and have increasingly been part of a brand's overall marketing and communications strategy.
by Thierry Saada, Director of Sector Marketing
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| Abstract: Business Process Management or BPM is the practice of improving the efficiency and effectiveness of any organization by automating the organization's business processes.
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| Author: By Sharma Sonia, N/A |
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Doc Type: Presentation
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| Pages: 17 | Format: PDF |
Size: 539 kb |
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| Abstract: We will discuss CCRM here ,or Collaborative Customer Relationship Management, with an emphasis on “C”which is equal to PRM or “Partner Relationship Management” In order for a company to meet the standards set by multi-channel savvy customer , the complex demand chain involving not just the products and services offered by the company , but the suppliers, vendors , partners, and employees must be involved to keep that customer close. |
| Topics:
Partner Relationship Management | |
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| Abstract: This presentation focuses on what it takes to develop cost-effective and long-lasting customer retention.
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| Industry:
Finance | |
| CRM Function:
Customer Retention |
| CRM Methology:
CRM Strategy | |
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| Abstract: This presentation goes from tactics to strategy as it focuses on how to succesfully leverage true value from your data analysis processes to increase customer profitability and CRM.
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| Topics:
Customer Analytics | | | CRM Function:
Customer Profitability | |
| CRM Methology:
CRM Strategy | |
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