| Experts Corner |  Having spent the money to identify our online customers, how can we maximize that investment by knowing the best time to reach them?
David King, Fulcrum Analytics
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| Highlights |
 Q&A with Vivek Thomas, President, Maximizer Software
Vivek
Thomas joined Maximizer in
2002 and began serving as the CRM software provider's president on June
first of this year. He graciously agreed to an email interview with CRM2Day
about the current state of the CRM market and Maximizer's plans for the
future.
by
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| Abstract: Business Process Management or BPM is the practice of improving the efficiency and effectiveness of any organization by automating the organization's business processes.
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| Author: By Sharma Sonia, N/A |
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Doc Type: Presentation
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| Pages: 17 | Format: PDF |
Size: 539 kb |
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| Abstract: We will discuss CCRM here ,or Collaborative Customer Relationship Management, with an emphasis on “C”which is equal to PRM or “Partner Relationship Management” In order for a company to meet the standards set by multi-channel savvy customer , the complex demand chain involving not just the products and services offered by the company , but the suppliers, vendors , partners, and employees must be involved to keep that customer close. |
| Topics:
Partner Relationship Management | |
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| Abstract: This presentation focuses on what it takes to develop cost-effective and long-lasting customer retention.
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| Industry:
Finance | |
| CRM Function:
Customer Retention |
| CRM Methology:
CRM Strategy | |
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| Abstract: This presentation goes from tactics to strategy as it focuses on how to succesfully leverage true value from your data analysis processes to increase customer profitability and CRM.
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| Topics:
Customer Analytics | | | CRM Function:
Customer Profitability | |
| CRM Methology:
CRM Strategy | |
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