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Experts Corner

"How Can Email Marketing Help Me Keep Customers and Build Customer Relationships?"

Dan Forootan, StreamSend
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Highlights

Four Ways Social Media Impacts CRM

Social media offers four of game-changing extensions to existing CRM capabilities for the creation of truly unified customer experiences.
by Joe Stanhope
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Business Process Management

Author: By Sonia Sharma, Consultant
Company: Polaris Software Labs Ltd.
Doc Type: Presentation
Pages: 14	Format: PDF	Size: 442 kb

Abstract: Business Process Management or BPM is the practice of improving the efficiency and effectiveness of any organization by automating the organization's business processes.

CCRM=PRM

Author: By Sharma Sonia, N/A
Doc Type: Presentation
Pages: 17	Format: PDF	Size: 539 kb

Abstract: We will discuss CCRM here ,or Collaborative Customer Relationship Management, with an emphasis on “C”which is equal to PRM or “Partner Relationship Management” In order for a company to meet the standards set by multi-channel savvy customer , the complex demand chain involving not just the products and services offered by the company , but the suppliers, vendors , partners, and employees must be involved to keep that customer close.

Topics: Partner Relationship Management |

You Know Loyalty Works. Now Use it to Drive More Value.

Author: By David Nay, EVP
Company: ESC Loyalty
Doc Type: Presentation
Pages: 24	Format: PDF	Size: 596 kb

Abstract: There is no abstract available.

CRM Function: Customer Loyalty |

CRM Methology: CRM Strategy |

Consumer Banking International

Author: By Patrick Muir, Head of Marketing
Company: Morgan Stanley
Doc Type: Presentation
Pages: 8	Format: PDF	Size: 121 kb

Abstract: This presentation focuses on what it takes to develop cost-effective and long-lasting customer retention.

Industry: Finance |

CRM Function: Customer Retention

CRM Methology: CRM Strategy |

Analytical CRM at Credit Suisse

Author: By Dr.Alex Nippe, Head of Loyalty Based Management/CRM
Company: Credit Suisse Financial Services
Doc Type: Presentation
Pages: 18	Format: PDF	Size: 315 kb

Abstract: This presentation goes from tactics to strategy as it focuses on how to succesfully leverage true value from your data analysis processes to increase customer profitability and CRM.

Topics: Customer Analytics |

CRM Function: Customer Profitability |

CRM Methology: CRM Strategy |

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