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Experts Corner
CRM relies on trust between business and customer. Consumers are constantly asked for personal information from a wide range of organisations, but who are the industries most trusted by UK citizens to safeguard this data? And which sectors must work harder to earn this trust?
David Jefferies, Marketing Director, Pitney Bowes
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Highlights
e-PRM: the importance of quality prospect email marketing
The email medium has for too long been viewed as a cheap and ‘easy’ way of marketing to customers. It is this attitude however, that has led to the prevalent SPAM label associated with email messaging.
by Amanda Ling, , Associate Director of Data Intelligence
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What CRM solution is right for your business?

1. What are you looking for in a CRM solution? (Check all that apply)
Lead tracking/management
Contact tracking/management
Sales pipeline/forecasting analysis
Marketing campaign tracking and reporting
Call center tracking
2. What industry are you in?
3. How many employees will work with this system?
4. What is your Zip/Postal Code?
CRM Today - CRM Implementation Customer Relationship Management (CRM) Today - Library - CRM Implementation
M-Viron Case Study
Source: Telecom Applications
Doc Type: Case Study
Format: HTML
Abstract: M-Viron is the leading network of local Orange mobile specialists with 17 outlets across the UK. Managing Director Sarah White, took over one shop in January 2004 and then the Stone branch in September 2006 — which is where the call centre is now based. At the time M-Viron focused on retail, but had some Business to Business customers, with their two telesales staff making all sales calls on mobile phones. The company has grown over the last few years from 7 members of staff in 2005 and now has 18 employees.
Topics: Call Centers |
CRM Methology: CRM Implementation |
 
Landslide Technologies Case Study
Source: Landslide Technologies
Doc Type: Case Study
Format: HTML
Abstract: Production Access’s key product is a software suite named Operations Center. Operations Center is an enterprise solution for drilling and production operations that covers drilling & wellwork, production, profit and loss, and more. It monitors more than 13,000 data entities to manage the field operations for oil and gas operators.
Topics: Sales Force Automation |
CRM Methology: CRM Implementation |
 
Case Study: Telenor SONOFON
Source: Agillic
Doc Type: Case Study
Pages: 2Format: HTML
Abstract: One of Agillic’s big success stories has been its collaboration with Danish GSM leader Telenor SONOFON, which deployed the company’s CLM for Prepaid and CLM for Postpaid solutions three years ago. Before implementing Agillic’s technology, Telenor SONOFON struggled to keep its subscribers away from the competition
Topics: Customer Service |
CRM Methology: CRM Implementation |
 
Evangelical Christian Credit Union
Source: Siemens
Doc Type: Case Study
Format: HTML
Abstract: Recently, a California credit union implemented a unified communication system, including IP phones, which facilitated smarter operations in their contact center and saved them money while increasing support to their customers. The Evangelical Christian Credit Union (ECCU) worked with Siemens to implement the technology they needed to achieve their goals.
Topics: Customer Service | Call Centers |
CRM Methology: CRM Implementation |
 
IBM Case Study
Author: By Lorenzo Martinelli, Senior Vice President
Source: e2open
Doc Type: Case Study
Pages: 2Format: HTML
Abstract: Learn how IBM implemented supply chain management software-as-a-service to manage demand / supply execution, inventory and replenishment across its global supply chain, and incrementally scale the solution as more supply chain partners come on board.
Topics: Supply Chain Management |
CRM Methology: CRM Implementation |
 
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