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Experts Corner

CRM investment is wasted if the intelligence it delivers fails to influence despatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the messages that are delivered to customers and prospects?
David Jefferies, Marketing Director, Pitney Bowes
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Highlights

Seven Ways to Reduce IT Costs with Master Data Management
Information Technology managers are facing a dilemma given the current economic climate – despite budget cuts, companies do not expect reductions in the service levels provided by IT to the business. Under such circumstances, how do you maintain or improve service levels, and continue to run the business efficiently?
by Ravi Shankar, Senior Director of Product Marketing
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What CRM solution is right for your business?

1. What are you looking for in a CRM solution? (Check all that apply)
Lead tracking/management
Marking campaign tracking and reporting
Contract tracking/management
Call center tracking and reporting
Sales pipeline forecasting/analysis

2. What industry are you in?

3. How many employees will work with this system?

4. What is your Zip/Postal Code?

CRM Checklist: What to Know Before You Buy

Author: By VendorGuru
Doc Type: White Paper
	Format: HTML

Abstract: With so many variations on sales force management, marketing automation, and analytics, it can be difficult to settle on one. This checklist breaks down the five steps to finding a CRM system worthy of your investment.

Industry: Finance | Telco | Retail |

CRM Function: CRM ROI | Customer Profitability |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews |

Top Ten Reasons Why Your CRM should be Microsoft Dynamics CRM

Author: By Microsoft
Doc Type: White Paper
	Format: HTML

Abstract: In this whitepaper, Microsoft highlights the top ten reasons why it is beneficial for your business to implement a CRM solution that works the way your business works. Learn more from Microsoft and InterDyn Business Microvar in this whitepaper.

Industry: Telco | Retail | Government |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

Six Success Factors for Building a Best-Run Marketing Organization

Author: By SAP America, Inc.
Doc Type: White Paper
	Format: HTML

Abstract: This white paper from SAP Customer Relationship Management teaches you how to improve your marketing organization. Discover how customer, brand, and channel strategies can work with process efficiency and effectiveness activities to transform your marketing organization.

Industry: Finance | Telco | Retail |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

Integrated Sales and Marketing for Consumer Products Companies

Author: By SAP America, Inc.
Doc Type: White Paper
	Format: HTML

Abstract: In this Whitepaper, explore how consumer products executives are gaining actionable market intelligence and clear visibility into all aspects of the enterprise, its suppliers, and customers to execute brand strategies efficiently at the shelf level. The key to their success is: an integrated sales and marketing approach.

Industry: Retail |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

CRM Evaluation Guide: 100+ Questions Consultants Get Paid to Ask

Doc Type: White Paper
	Format: HTML

Abstract: Not sure where to start your CRM selection process? There are many ways to make a bad decision and only a few ways to make a good one. Find out all the questions the consultants get paid to ask from award winning Entellium in this White Paper.

CRM Function: CRM ROI |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

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