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Experts Corner

With the advent of huge spam levels, plus restrictions on email marketing from the EU, what is the effectiveness of permission email to customers and to prospects?
Andy Wood, MD, GI Insight
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Highlights

The ROI from the Socialprise
The amount of rich, unstructured data living on social Web sites continues to expand everyday due to the popularity of the Facebooks and Twitters of the world. This has the potential to offer salespeople a more updated, personalized view of leads than standard CRM applications alone can grant.
by Umberto Milletti, CEO
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What CRM solution is right for your business?

1. What are you looking for in a CRM solution? (Check all that apply)
Lead tracking/management
Contact tracking/management
Sales pipeline/forecasting analysis
Marketing campaign tracking and reporting
Call center tracking

2. What industry are you in?

3. How many employees will work with this system?

4. What is your Zip/Postal Code?

Customer Data Privacy Solution

Author: By Amit Chatergee
Source: Tata Consulting Services
Doc Type: White Paper
Pages: 12	Format: PDF	Size: 313 kb

Abstract: This paper highlights one of the effective ways to establish privacy solutions at the database level for the big retail giant who are working with VLDB's (very Large Databases).

Topics: Customer Service |

CRM Methology: CRM Implementation |

The Unexpected Costs of Free CRM

Author: By VendorGuru
Doc Type: White Paper
	Format: HTML

Abstract: If you've recently been exploring customer relationship management (CRM) tools, it is important to know that the "free" solutions don't always stack up. This guide explores the hidden costs an pitfalls of free CRM. Read More...

Industry: Finance | Telco | Retail |

CRM Function: CRM ROI | Customer Profitability |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews |

What to Look For When Purchasing CRM Marketing Tools

Author: By VendorGuru
Doc Type: White Paper
	Format: HTML

Abstract: Learn how scope of service, industry specialization, ease of use, price, and support will affect how you implement a Customer Relationship Management (CRM) solution. VendorGuru has researched these critical factors for you and provides guidance on how not to make a mistake with your CRM implementation.

Topics: eCRM | eBusiness | Customer Service |

Industry: Finance | Telco | Retail | Utilities | Healthcare

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews |

The Future Sales Force - A consultative Approach

Author: By Microsoft
Doc Type: White Paper
	Format: HTML

Abstract: Learn from Microsoft and InterDyn Business Microvar the keys to conducting a self assessment of your sales force to insure that your sales force is using a CRM or contact management system to properly connect a consultative sales approach, ROI analysis tools and sales proposal systems to their fullest potential.

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews |

Microsoft Dynamics and Microsoft Office Systems: Delivering Business Value through Interoperability

Doc Type: White Paper
	Format: HTML

Abstract: This paper is designed to provide Microsoft Dynamics customers and partners with examples of how Microsoft Dynamics and Microsoft Office System work together. Common business scenarios are used to demonstrate the business value.

Topics: Customer Analytics | eCRM | Customer Service |

Industry: Finance | Retail | Government | Healthcare

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability |

CRM Methology: CRM Implementation | CRM Overviews |

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