| Experts Corner |  CRM relies on trust between business and customer. Consumers are constantly asked for personal information from a wide range of organisations, but who are the industries most trusted by UK citizens to safeguard this data? And which sectors must work harder to earn this trust?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 e-PRM: the importance of quality prospect email marketing
The email medium has for too long been viewed as a cheap and ‘easy’ way of marketing to customers. It is this attitude however, that has led to the prevalent SPAM label associated with email messaging.
by Amanda Ling, , Associate Director of Data Intelligence
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| Abstract: Due to Health Advocate's continued growth, a more comprehensive contact center solution was needed that would accommodate their growth and enable them to fulfill its promise of highly personalized service to each client. |
| Topics:
Customer Service | | | CRM Methology:
CRM Implementation | |
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| Abstract: With customers now purchasing from a variety of channels whilst also interacting online, a bespoke online research solution built by eDigitalResearch for John Lewis is impacting beyond its online channel. The eDigitalResearch Satisfaction Suite is the hub of this research solution, linking into the John Lewis database to provide in-depth customer satisfaction feedback. |
| CRM Methology:
CRM Implementation | |
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| Author: By John L. Rueter, Chief Marketing Officer |
| Source: StreamServe Inc. |
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Doc Type:
Article
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| Pages: 3 | Format: PDF |
Size: 24 kb |
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| Abstract: There is a phrase called “The $64,000 Question.” Derived from the 1950’s TV show of the same name, people will use it when they want to indicate they are asking a critical question. For instance, a marketing executive might say, “CRM has failed. The theory behind it is great, but in practice -- without an effective way to present the information to the customer -- it just doesn’t work. |
| CRM Function:
CRM ROI | Customer Loyalty | |
| CRM Methology:
CRM Implementation | |
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| Abstract: This case study describes how project manager of Prediction Analytics Jack Hall’s implementation of DreamTeam streamlined his management team.
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| CRM Methology:
CRM Implementation | |
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| Abstract: This whitepaper describes Somagen Diagnosticss' Microsoft CRM solution, the business challenges prior to the solution, the critical elements of the solution architecture, and the benefits for Somagen after implementation. |
| Topics:
Sales Force Automation | Customer Service | | | CRM Methology:
CRM Implementation | |
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