| Experts Corner |  How can I better define which inbound leads are more likely to convert so I can prioritize them more effectively?
Paul McConville, Director of Consumer-Facing Services , TARGUSinfo
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| Highlights |
 The ROI from the Socialprise
The amount of rich, unstructured data living on social Web sites continues to expand everyday due to the popularity of the Facebooks and Twitters of the world. This has the potential to offer salespeople a more updated, personalized view of leads than standard CRM applications alone can grant.
by Umberto Milletti, CEO
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| Author: By John L. Rueter, Chief Marketing Officer |
| Source: StreamServe Inc. |
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Doc Type:
Article
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| Pages: 3 | Format: PDF |
Size: 24 kb |
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| Abstract: There is a phrase called “The $64,000 Question.” Derived from the 1950’s TV show of the same name, people will use it when they want to indicate they are asking a critical question. For instance, a marketing executive might say, “CRM has failed. The theory behind it is great, but in practice -- without an effective way to present the information to the customer -- it just doesn’t work. |
| CRM Function:
CRM ROI | Customer Loyalty | |
| CRM Methology:
CRM Implementation | |
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| Abstract: This case study describes how project manager of Prediction Analytics Jack Hall’s implementation of DreamTeam streamlined his management team.
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| CRM Methology:
CRM Implementation | |
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| Abstract: This whitepaper describes Somagen Diagnosticss' Microsoft CRM solution, the business challenges prior to the solution, the critical elements of the solution architecture, and the benefits for Somagen after implementation. |
| Topics:
Sales Force Automation | Customer Service | | | CRM Methology:
CRM Implementation | |
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| Abstract: O’Neill & Brennan was founded 16 years ago as a specialist recruitment agency supplying labourers, carpenters and other tradespeople to the construction industry. Today it has four offices in the UK and five in Ireland and in the past 18 months in particular has expanded significantly. In 2004, the company recognised that existing operating systems were no longer equal to the task of supporting the needs of a fast-growing, successful business. |
| CRM Methology:
CRM Implementation | |
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| Abstract: Learn how the management of customer feedback driven by Respond software has emerged as a critical component of tour operator Travelsphere’s customer service strategy.
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| Topics:
Customer Service | | | CRM Methology:
CRM Strategy | CRM Implementation | |
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