| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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Doc Type: Case Study
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| Abstract: To gain clarity into their own business, learn more about their customers, and improve the way departments interact with each other and with customers, Rob Tavares, Vice President of Sales, Opalis Software, invested in a customer relationship management (CRM) system and integrated it with existing technologies, like Intuit's QuickBooks. |
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CRM Implementation |
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Doc Type: Case Study
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| Pages: 2 | Format:
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Size: 86 Kb |
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| Abstract: The “go-to-market” strategy for SIRVA is to cross-sell and up-sell relocation brands to additional sites within their customer base. SIRVA uses salesforce.com, which provides market-leading, on-demand CRM solution, for their global marketing, sales and support functions. Because the majority of customer data has been manually entered into the system, the quality and reliability of salesforce.com account information sometimes was poor and could interfere with the Company’s ability to execute its go-to-market strategy. SIRVA selected InsideScoop to solve their data challenge. |
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CRM Implementation |
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Doc Type: Case Study
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| Pages: 2 | Format:
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Size: 35 Kb |
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| Abstract: The customer relationship is paramount at Rabobank Group, a Sydney-based financial institution servicing food and agribusiness companies throughout Australia and New Zealand. Rabobank Group was created in 1994, when the 100-year-old, Dutch-owned Rabobank purchased Primary Industry Bank of Australia Limited (PIBA). |
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CRM Implementation |
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Doc Type: Case Study
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| Pages: 2 | Format:
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Size: 164 Kb |
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| Abstract: There has been enormous pressure on print service providers over the past several years. Most have faced the ultimate decision— expand service offerings and become more efficient or sell out. |
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CRM Implementation |
Customer Loyalty |
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Doc Type: Case Study
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| Pages: 2 | Format:
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Size: 24 Kb |
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| Abstract: As it evolved from a product-centric organization to a customer-focused enterprise, Emerson Process Management required technology that could enhance its knowledge about the customers and partners of its global sales and manufacturing divisions. |
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CRM Implementation |
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