| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Author: Gregory Cicio, VP Strategic Planning and Corp. Development |
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Doc Type: White Paper
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| Industry: Healthcare |
| Pages: 14 | Format:
PDF
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Size: 416 Kb |
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| Abstract: In a conversation with an executive of a medical device manufacturer I asked the question, “ What keeps you up at night?” He thought for a moment and replied, "Operations, Profits, Equipment Performance and last but not least Regulatory Compliance." I could certainly understand where the conversation was going. Who isn’t interested in profits, uptime and regulatory compliance? |
| Topics:
CRM Overviews |
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