| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Author: Dick Bucci, Senior Analyst |
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Doc Type: Article
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| Industry: Government |
| Pages: 3 | Format:
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Size: 58 Kb |
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| Abstract: Looking for a customer that's always in the market for you products, buys in large quantities, is not effected by the national economy, and has perfect credit? Yes, Virginia, there is such a customer. You know him very well - in fact he takes a big chunk of your paycheck every month. That customer is Uncle Sam – the United States Government. Uncle Sam is the world's largest buyer of just about anything, including plenty of telecom services and equipment. In fiscal 2003, the federal government plans to spend over $60 billion for telecommunications and IT products and services. |
| Topics:
Customer Service |
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| Author: George Markellos |
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Doc Type: Presentation
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| Industry: Government |
| Pages: 17 | Format:
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Size: 466 Kb |
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Abstract: This presentation analyzes some critical e-government issues: what is it, stages and options, the benefits, where to start and how you can make it happen.
Lessons learned |
| Topics:
eCRM |
eBusiness |
Customer Service |
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| Abstract: Today Local Government Councils find themselves in a position of unprecedented change and demands upon their departments, beyond the normal pressures of budget and resources. These demands focus around the pressures from its citizens and the wider business and competitive community for a step-change in capabilities for communicating with the Council and the quality of service provided. |
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Relationship Marketing |
Call Centers |
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| Author: Peter Massey |
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Doc Type: Article
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| Industry: Government |
| Pages: 6 | Format:
HTML
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Size: 78 Kb |
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| Abstract: Who invented the term “Customer Relationship Management” or “CRM”? Who cares I hear you mutter in response. Well for those of you who think you invented the term it probably matters. For those of you trying to make CRM work you might like to get hold of and strangle them!! The term “CMR” – or “customer managed relationships” started to be spoken about 2 years ago but still gets little airplay. “Self service” is a term that is more broadly used but misses the power of what customers want. It looks at the saving from a company’s point of view, not the empowerment from customer’s perspective. |
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CRM Overviews |
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| Abstract: Washington's governor Gary Locke has mandated the use of technology to do the people's business more quickly and efficiently. "Simply reproducing bureaucracy online is not good enough," he says. Access Washington, is the public's gateway to government information and services, delivering more than 300 online services from over 150 government agencies. Citizens using the site are supported by SafeHarbor Technology Corp., the world leader in delivering customer and technical support as a service for companies who want to interact with end-users online. SafeHarbor's web support environments build user preference for self-service-increasing satisfaction while reducing cost, risk and time to market. |
| Topics:
Knowledge Management |
eBusiness |
Customer Service |
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