| Experts Corner |  There has been a certain amount of scepticism surrounding CRM in the past, but now it seems like everyone is doing it. Is this the case?
Andy Wood, MD, GI Insight
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| Highlights |
 D Loves E – Integrating direct mail with digital media
It’s safe to say that the internet and other digital channels like email and SMS have been instrumental in driving the communications revolution we’re currently experiencing. For marketers, these new channels present yet another route to customers and have increasingly been part of a brand's overall marketing and communications strategy.
by Thierry Saada, Director of Sector Marketing
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| Author: By Vladimir Stojanovski, Senior Solutions Architect & Engagement Manager |
| Company: Knowledge Tranzfer |
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Doc Type: Case Study
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| Pages: 6 | Format: PDF |
Size: 152 kb |
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| Abstract:
An electronics manufacturer has 200 sales representatives on four continents supporting distributors, architects, designers, engineers, and retail outlets. These representatives receive leads from magazine reader service cards, trade shows, fulfillment houses, and service bureaus. |
| Topics:
Sales Force Automation | |
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| Abstract: As a result of the widespread adoption of offshore outsourcing, Accenture’s India sites have grown rapidly. Faced with mounting pressure to maintain high standards of service quality throughout the rapid growth period, Accenture had to quickly ramp up its operations to support the centers’ in reaching and sustaining a high performance environment. |
| CRM Methology:
CRM Implementation | |
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| Abstract: Faced with the challenge of continuing to provide top notch services for its clients, SITEL turned to the IEX® TotalView® Workforce Management system for support in many of its contact centers. |
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Customer Service | | | CRM Methology:
CRM Implementation | |
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| Abstract: Milacron’s Field Service Group needed a better way of handling customer service and warranty calls and tracking sales volumes. Its data gathering and customer responses were inconsistent and erratic leading to less than desirable customer service and an inability to effectively measure productivity. |
| Topics:
Customer Service | | | CRM Methology:
CRM Implementation | |
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| Abstract: Speed, accuracy, and reliability are essential in the financial services industry, where a delay of even a few seconds in completing a transaction could cost hundreds of thousands of dollars. |
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