| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Abstract: Today, Croydon Business is the focal point for businesses in the borough and responsible for promoting Croydon and its businesses to the broader national, and indeed international, community. This is no small task. The largest of London’s boroughs, Croydon is one of the UK’s most significant commercial centres, with over 20,000 businesses and the headquarters of some 24 major blue chip global organisations. |
| Topics:
Customer Service | | | CRM Methology:
CRM Implementation | |
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| Abstract: At the 10 th Annual CRMC, Dave Steer, Senior Manager of Trust Marketing at eBay, shared how putting the customer at the core of the business is a vital component to building trust…and building brands. |
| CRM Methology:
CRM Strategy | |
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| Author: By Ashu Bhatia, Principal, Business Intelligence |
| Company: CIBER |
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Doc Type: Case Study
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| Pages: 8 | Format: PDF |
Size: 178 kb |
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| Abstract: The work described below was done for a call center of a Fortune 500 company. This company has a portfolio of financial products that are sold to businesses and also directly to customers. With a diversified business approach to its products, it has a team of external sales representatives (ESR) selling a long product list, and customer service representatives (CSRs) supporting these ESRs by attending to customer queries and trying to cross-sell and up-sell. Product support is typically the most significant function performed by the CSRs while product sale is the primary function for ESRs. |
| Topics:
Call Centers | | | CRM Methology:
CRM Implementation | |
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| Abstract: Calendars.com needed a tool to manage sales increases and fluctuations as well as providing self service for customers and staff. Fuze Suite proved to be the ideal solution.
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| Topics:
Customer Service | | | CRM Methology:
CRM Strategy | |
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