| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Abstract: Citroen UK needed a solution to effectively manage its Fleet and Business sales operation in the UK. Goldmine from FrontRange Solutions proved to be the approriate CRM tool. |
| Topics:
Relationship Marketing | | | CRM Methology:
CRM Implementation | |
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| Abstract: In order to attract more of these partners, Logitech required a Web-based system that would enhance partner communications, allow them to offer real-time product catalog information, as well as all the other capabilities required to support a robust and growing partner network: special pricing, marketing funds tracking, forecasting tools, educational materials, and lead management. |
| Topics:
Supply Chain Management | | | CRM Methology:
CRM Implementation | |
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| Abstract: British Airways Holidays is using Respond complaint and feedback management software to achieve increased operational efficiency and deliver on its principle of customer excellence. |
| Topics:
Customer Service | | | CRM Methology:
CRM Implementation | |
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| Abstract: Previously, HMRC helplines provided general advice and requested that customers put their requirements in writing, rather than complete a transaction by telephone. After close consideration, HMRC decided, in order to maintain the highest level of quality of service and support to the public, it had to remedy this. |
| Topics:
Customer Service | | | CRM Methology:
CRM Implementation | |
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| Abstract: The case study looks at many of the issues surrounding poor communication and
the effects of badly managed CRM and then looks at how O2's implementation of
Chordiant's customer analytical software has enabled them to dramatically
transform the sales.
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| Topics:
Customer Analytics | | | CRM Methology:
CRM Implementation | |
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