| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Abstract: O’Neill & Brennan was founded 16 years ago as a specialist recruitment agency supplying labourers, carpenters and other tradespeople to the construction industry. Today it has four offices in the UK and five in Ireland and in the past 18 months in particular has expanded significantly. In 2004, the company recognised that existing operating systems were no longer equal to the task of supporting the needs of a fast-growing, successful business. |
| CRM Methology:
CRM Implementation | |
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| Abstract: Weil, Gotshal & Manges, a provider of sophisticated, international legal services across the US, Europe and Asia. With the international expansion in Europe the London office needed a voice solution that would offer excellent client service and be an effective tool for the partners and employees. |
| Topics:
Customer Service | |
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| Author: By Tracey Carsten Roll, Ph.D., Industrial & Organizational Psychologist |
| Company: Experian |
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Doc Type: Case Study
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| Pages: 3 | Format: PDF |
Size: 18 kb |
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| Abstract: The case study discusses how information solutions provider, Experian utilized an online data collection and survey technology from Inquisite to engage employees in the feedback life-cycle process, which enables an organization to gain valuable feedback and hear the “voice” of both its employees and customers.
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| Topics:
Employee Relationship Management | |
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| Abstract: Learn how the management of customer feedback driven by Respond software has emerged as a critical component of tour operator Travelsphere’s customer service strategy.
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| Topics:
Customer Service | | | CRM Methology:
CRM Strategy | CRM Implementation | |
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| Abstract: Learn how Group 1 set up a customized finance controlling system for the BKK Landesverband Bayern, the Bavarian health insurance fund.
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