| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Abstract: This case study, focusing on three smaller call centers, explains how “Small and medium businesses can achieve affordable business intelligence with a proven product called Alchemex”. Together with Integration technology, Excel can be a very effective BI tool, and IT departments can finally include end users in the overall BI strategy, rather than the ineffective “help yourself’ approach that is common with Excel users. |
| Topics:
Business Intelligence | |
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| Abstract: Due to Health Advocate's continued growth, a more comprehensive contact center solution was needed that would accommodate their growth and enable them to fulfill its promise of highly personalized service to each client. |
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Customer Service | | | CRM Methology:
CRM Implementation | |
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| Abstract: With customers now purchasing from a variety of channels whilst also interacting online, a bespoke online research solution built by eDigitalResearch for John Lewis is impacting beyond its online channel. The eDigitalResearch Satisfaction Suite is the hub of this research solution, linking into the John Lewis database to provide in-depth customer satisfaction feedback. |
| CRM Methology:
CRM Implementation | |
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| Abstract: This case study describes how project manager of Prediction Analytics Jack Hall’s implementation of DreamTeam streamlined his management team.
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CRM Implementation | |
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| Abstract: This whitepaper describes Somagen Diagnosticss' Microsoft CRM solution, the business challenges prior to the solution, the critical elements of the solution architecture, and the benefits for Somagen after implementation. |
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Sales Force Automation | Customer Service | | | CRM Methology:
CRM Implementation | |
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