| Experts Corner |  "How Can Email Marketing Help Me Keep Customers and Build Customer Relationships?"
Dan Forootan, StreamSend
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| Highlights |
 Four Ways Social Media Impacts CRM
Social media offers four of game-changing extensions to existing CRM capabilities for the creation of truly unified customer experiences.
by Joe Stanhope
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| Abstract: All teachers in Maryland must apply for certification, not only when they begin to teach but continuously throughout their teaching careers. Historically, managing this certification process has been a labor-intensive records management function that has provided little in the way of customer service.To assist MSDE, Invoke Systems created a new educator information system (EIS) based on Microsoft Dynamics CRM software. |
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Customer Service | | | CRM Methology:
CRM Implementation | |
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| Abstract: As a charitable organization, Barnardo’s relies on donations to fund its important work with young people. Donations are solicited through a large number of fund-raising and direct marketing activities, which makes accurate customer information key to the successful campaigns. “Barnardo’s works with several million loyal supporters who are held on a central database, and it is critical that the integrity of the data is maintained,” explains Ann-Marie Smith, Barnardo’s IT Manager. |
| CRM Methology:
CRM Implementation | |
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| Abstract: This case study, focusing on three smaller call centers, explains how “Small and medium businesses can achieve affordable business intelligence with a proven product called Alchemex”. Together with Integration technology, Excel can be a very effective BI tool, and IT departments can finally include end users in the overall BI strategy, rather than the ineffective “help yourself’ approach that is common with Excel users. |
| Topics:
Business Intelligence | |
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| Abstract: Due to Health Advocate's continued growth, a more comprehensive contact center solution was needed that would accommodate their growth and enable them to fulfill its promise of highly personalized service to each client. |
| Topics:
Customer Service | | | CRM Methology:
CRM Implementation | |
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| Abstract: With customers now purchasing from a variety of channels whilst also interacting online, a bespoke online research solution built by eDigitalResearch for John Lewis is impacting beyond its online channel. The eDigitalResearch Satisfaction Suite is the hub of this research solution, linking into the John Lewis database to provide in-depth customer satisfaction feedback. |
| CRM Methology:
CRM Implementation | |
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