| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Abstract: Haworth sells over 33 million products and services across several categories: furniture systems, seating, moveable walls, access floors, lighting, storage, and wood case goods. The global company sells direct to large corporate accounts and through a network of 600+ independent dealers to businesses, institutions, and individual consumers. |
| Industry:
Retail | |
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| Abstract: Today, Best Buys is North America's number one specialty consumer electronics retail store. Wanting to expand upon its success in the consumer market, the company created Best Buy for Business, focused on developing small- and medium- sized business customers in business, government and education. Best Buy for Business realized that the interaction experience expected and required by business customers was fundamentally different from consumer-based models. The company was looking for a solution that could handle multi vendor catalogs with constant updates as well as a solution that could handle multivendor sourcing and fulfillment. Through Comergent's comprehensive eBusiness solution Best Buy for Business was able to accelerate the expansion of this new sales channel in less than a year, making it easier for business customers to do business with Best Buy, increasing sales and customer satisfaction. |
| Industry:
Retail | |
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| Abstract: With increasing competition in the financial services industry it is now more important than ever for banks to deploy the latest customer technologies to optimise the speed, accuracy and frequency of their marketing. Leading the sector in Austria is the country's largest - Bank Austria Creditanstalt (BA-CA) - where innovative data mining tools are now helping turn targeted marketing into a fine art. |
| Topics:
Data Mining | | | CRM Methology:
CRM Implementation | |
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| Abstract: In 2002 Computer Cab found that its existing PBX was unable to cope with the volumes of calls being handled, and it was also unable to provide the sophisticated automated voice response, and call recording that was needed to implement its innovative customer service ideas. |
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Customer Service | |
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| Abstract: On their way to building a world class call center, Maverik Inc. implements Coordinated Systems, Inc.'s Virtual Observer VoIP recording software to automate the quality assurance process. Within the first day of recording calls, Maverik was able to help local police thwart a bad check writing scheme. |
| Topics:
Customer Service | Call Centers | | | CRM Methology:
CRM Implementation | |
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