| Experts Corner |  "How Can Email Marketing Help Me Keep Customers and Build Customer Relationships?"
Dan Forootan, StreamSend
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| Highlights |
 Four Ways Social Media Impacts CRM
Social media offers four of game-changing extensions to existing CRM capabilities for the creation of truly unified customer experiences.
by Joe Stanhope
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| Abstract: As late as the mid-20th century, businesses relied on personal relationships with their customers to guide their product development, their marketing efforts, and their overall thinking. Whether it was a shopkeeper stopping to chat with customers near the latest shipment of men’s flannel shirts or a salesperson stopping by to wish his best customers “happy birthday,” this personal connection to customers was viewed as essential to success. |
| Topics:
Customer Service | | | CRM Methology:
CRM Implementation | |
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| Abstract: When Misco was moving to a purpose built site it needed to replace its existing telephone systems with a more sophisticated solution that could cope with up to 800 positions, and a call centre with almost 300 agents. The change over between the systems would have to be almost seamless, with only a single weekend allowed to transfer from the old system to the new one. |
| Topics:
Call Centers | | | CRM Methology:
CRM Implementation | |
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| Abstract: Haworth sells over 33 million products and services across several categories: furniture systems, seating, moveable walls, access floors, lighting, storage, and wood case goods. The global company sells direct to large corporate accounts and through a network of 600+ independent dealers to businesses, institutions, and individual consumers. |
| Industry:
Retail | |
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| Abstract: Today, Best Buys is North America's number one specialty consumer electronics retail store. Wanting to expand upon its success in the consumer market, the company created Best Buy for Business, focused on developing small- and medium- sized business customers in business, government and education. Best Buy for Business realized that the interaction experience expected and required by business customers was fundamentally different from consumer-based models. The company was looking for a solution that could handle multi vendor catalogs with constant updates as well as a solution that could handle multivendor sourcing and fulfillment. Through Comergent's comprehensive eBusiness solution Best Buy for Business was able to accelerate the expansion of this new sales channel in less than a year, making it easier for business customers to do business with Best Buy, increasing sales and customer satisfaction. |
| Industry:
Retail | |
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| Abstract: With increasing competition in the financial services industry it is now more important than ever for banks to deploy the latest customer technologies to optimise the speed, accuracy and frequency of their marketing. Leading the sector in Austria is the country's largest - Bank Austria Creditanstalt (BA-CA) - where innovative data mining tools are now helping turn targeted marketing into a fine art. |
| Topics:
Data Mining | | | CRM Methology:
CRM Implementation | |
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