| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Abstract: Recently, a California credit union implemented a unified communication system, including IP phones, which facilitated smarter operations in their contact center and saved them money while increasing support to their customers. The Evangelical Christian Credit Union (ECCU) worked with Siemens to implement the technology they needed to achieve their goals. |
| Topics:
Customer Service | Call Centers | | | CRM Methology:
CRM Implementation | |
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| Author: By Lorenzo Martinelli, Senior Vice President |
| Company: e2open |
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Doc Type: Case Study
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| Pages: 2 | Format: HTML |
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| Abstract: Learn how IBM implemented supply chain management software-as-a-service to manage demand / supply execution, inventory and replenishment across its global supply chain, and incrementally scale the solution as more supply chain partners come on board. |
| Topics:
Supply Chain Management | | | CRM Methology:
CRM Implementation | |
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| Abstract: GamePlan, a provider of on-demand network systems for collegiate and professional teams to recruit, plan, analyze, and communicate faster than ever before needed to find a business software solution to manage both front-end and manual back-end management of inventory, workflow and accounting. |
| Topics:
Supply Chain Management | Billing & Account Management | | | CRM Methology:
CRM Implementation | |
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| Abstract: As late as the mid-20th century, businesses relied on personal relationships with their customers to guide their product development, their marketing efforts, and their overall thinking. Whether it was a shopkeeper stopping to chat with customers near the latest shipment of men’s flannel shirts or a salesperson stopping by to wish his best customers “happy birthday,” this personal connection to customers was viewed as essential to success. |
| Topics:
Customer Service | | | CRM Methology:
CRM Implementation | |
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| Abstract: When Misco was moving to a purpose built site it needed to replace its existing telephone systems with a more sophisticated solution that could cope with up to 800 positions, and a call centre with almost 300 agents. The change over between the systems would have to be almost seamless, with only a single weekend allowed to transfer from the old system to the new one. |
| Topics:
Call Centers | | | CRM Methology:
CRM Implementation | |
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