| Experts Corner |  How can I reduce the risk of a security breach when a customer calls?
John P. Joseph, VP Corporate Marketing, Envox Worldwide
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| Highlights |
 Customer Defection: a Signal for the Spanish Telecom Market
The world is becoming generally more mobile and less loyal. With the mobile telecoms industry showing high levels of customer defection throughout Europe, it is no wonder marketers are becoming obsessed with retention strategies. Yet despite all the effort and investment going into customer retention and loyalty, the effective strategies implemented by well known success story companies are not yet the norm.
by Giovanni Pellegrini, Sales Director Southern Europe
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| Abstract: The customer relationship is paramount at Rabobank Group, a Sydney-based financial institution servicing food and agribusiness companies throughout Australia and New Zealand. Rabobank Group was created in 1994, when the 100-year-old, Dutch-owned Rabobank purchased Primary Industry Bank of Australia Limited (PIBA). |
| CRM Methology:
CRM Implementation | |
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| Abstract: There has been enormous pressure on print service providers over the past several years. Most have faced the ultimate decision— expand service offerings and become more efficient or sell out. |
| CRM Function:
Customer Loyalty | |
| CRM Methology:
CRM Implementation | |
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| Abstract: As it evolved from a product-centric organization to a customer-focused enterprise, Emerson Process Management required technology that could enhance its knowledge about the customers and partners of its global sales and manufacturing divisions. |
| CRM Methology:
CRM Implementation | |
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| Abstract: Based in the Netherlands, Adformix has been established for ten years. It's a relatively small company, with ten full time employees, but sells advertising on behalf of international publishers like VNU Business Publications and Reed Business Information to multi-national companies including Shell, IBM and Philips. |
| Topics:
Customer Service | | | CRM Methology:
CRM Implementation | |
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| Abstract: Slovak Telecom was looking for a solution that could be installed quickly enabling it to make a rapid translation from a regulated market into a market-led environment. Consequently, the CRM and billing system were implemented extremely quickly. |
| CRM Methology:
CRM Implementation | |
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