| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Abstract: STA Travel has increased customer satisfaction ratings to 98%. Queue Buster, which reduces call centre queues by offering callers the option of accepting an automated call back, instead of waiting on hold, has been installed at the independent travel agency's call centre, since January this year and has helped STA to better manage the 65% increase in call volume. |
| Topics:
Customer Service | Call Centers | | | CRM Methology:
CRM Implementation | |
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| Abstract: M-Viron is the leading network of local Orange mobile specialists with 17 outlets across the UK. Managing Director Sarah White, took over one shop in January 2004 and then the Stone branch in September 2006 — which is where the call centre is now based. At the time M-Viron focused on retail, but had some Business to Business customers, with their two telesales staff making all sales calls on mobile phones. The company has grown over the last few years from 7 members of staff in 2005 and now has 18 employees. |
| Topics:
Call Centers | | | CRM Methology:
CRM Implementation | |
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| Abstract: Production Access’s key product is a software suite named Operations Center. Operations Center is an enterprise solution for drilling and production operations that covers drilling & wellwork, production, profit and loss, and more. It monitors more than 13,000 data entities to manage the field operations for oil and gas operators. |
| Topics:
Sales Force Automation | | | CRM Methology:
CRM Implementation | |
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| Abstract: One of Agillic’s big success stories has been its collaboration with Danish GSM leader Telenor SONOFON, which deployed the company’s CLM for Prepaid and CLM for Postpaid solutions three years ago. Before implementing Agillic’s technology, Telenor SONOFON struggled to keep its subscribers away from the competition |
| Topics:
Customer Service | | | CRM Methology:
CRM Implementation | |
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