| Experts Corner |  CRM investment is wasted if the intelligence it delivers fails to influence despatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the messages that are delivered to customers and prospects?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Seven Ways to Reduce IT Costs with Master Data Management
Information Technology managers are facing a dilemma given the current economic climate – despite budget cuts, companies do not expect reductions in the service levels provided by IT to the business. Under such circumstances, how do you maintain or improve service levels, and continue to run the business efficiently?
by Ravi Shankar, Senior Director of Product Marketing
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| Abstract: Egain, helps Eniro – Finland’s answer to the yellow pages improve customer service levels by reducing email handling times and ensuring all agents have the information they need as a when they need it. |
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| Abstract: Pioneer Provider of Network Management Solutions Looks to Xactly Incent for AppExchange to Automate Its Compensation Plans, Boost Productivity and Improve Sales Performance. |
| Topics:
Sales Force Automation | | | CRM Methology:
CRM Implementation | |
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| Abstract: STA Travel has increased customer satisfaction ratings to 98%. Queue Buster, which reduces call centre queues by offering callers the option of accepting an automated call back, instead of waiting on hold, has been installed at the independent travel agency's call centre, since January this year and has helped STA to better manage the 65% increase in call volume. |
| Topics:
Customer Service | Call Centers | | | CRM Methology:
CRM Implementation | |
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| Abstract: M-Viron is the leading network of local Orange mobile specialists with 17 outlets across the UK. Managing Director Sarah White, took over one shop in January 2004 and then the Stone branch in September 2006 — which is where the call centre is now based. At the time M-Viron focused on retail, but had some Business to Business customers, with their two telesales staff making all sales calls on mobile phones. The company has grown over the last few years from 7 members of staff in 2005 and now has 18 employees. |
| Topics:
Call Centers | | | CRM Methology:
CRM Implementation | |
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