| Experts Corner |  CRM investment is wasted if the intelligence it delivers fails to influence despatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the messages that are delivered to customers and prospects?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Seven Ways to Reduce IT Costs with Master Data Management
Information Technology managers are facing a dilemma given the current economic climate – despite budget cuts, companies do not expect reductions in the service levels provided by IT to the business. Under such circumstances, how do you maintain or improve service levels, and continue to run the business efficiently?
by Ravi Shankar, Senior Director of Product Marketing
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| Author: By Michael Emerson, CMO |
| Company: Aprimo |
| Doc Type: Article |
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| Abstract: The late 1990s brought the advent of customer relationship management (CRM). CRM offered the promise of huge increases in loyalty and customer profitability based on the delivery of continuous value to customers. Like real-world relationships, these technology driven conversations were truly two-way dialogues, replacing the one-way messaging that was delivering diminished success. |
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| Author: By Ravi Shankar, Director of Product Marketing |
| Company: Siperian |
| Doc Type: Article |
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| Abstract: Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project. |
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| Abstract: In this piece David Jefferies, Marketing Communications Director, Pitney Bowes addresses the challenge facing today’s companies and suggests how marketers can ensure a satisfactory ROI from marketing spend given the current climate. |
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| Abstract: Attracting and retaining customers has never been more important to a company’s bottom line and overall financial health, particularly in today’s challenging economic climate. Companies have spent a fortune on customer relationship management (CRM) implementations in an attempt to provide a better customer experience, but these systems are not able to automate the numerous customer touch points in a consistent manner -- one that’s capable of leveraging and protecting their brand and providing a truly unique and informed customer experience. It's a missed opportunity and one that organizations are desperate to resolve. |
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