| Experts Corner |  With the advent of huge spam levels, plus restrictions on email marketing from the EU, what is the effectiveness of permission email to customers and to prospects?
Andy Wood, MD, GI Insight
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| Highlights |
 The ROI from the Socialprise
The amount of rich, unstructured data living on social Web sites continues to expand everyday due to the popularity of the Facebooks and Twitters of the world. This has the potential to offer salespeople a more updated, personalized view of leads than standard CRM applications alone can grant.
by Umberto Milletti, CEO
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| Abstract: Today, with the battle to retain customers, coupled with escalating pressure on marketers to be environmentally friendly, digital print is increasingly becoming the obvious choice for customer communications and marketing messages, allowing for a more targeted and personalised approach. |
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| Author: By Ravi Shankar, Director Product Marketing |
| Company: Siperian |
| Doc Type: Article |
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Format: HTML |
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| Abstract: Telecoms operators today are increasingly interested in exploring the benefits of outsourcing their CRM and billing systems to third party solutions providers. Cambridge-based research company, Analysys expects the Western European market for outsourcing technology and customer services by telecoms operators to show 6 percent annual growth between 2005 and 2010, rising from EUR5.9 billion to EUR8.0 billion. |
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| Abstract: Despite both having “customer” in their names, at most organizations, customer relationship management (CRM) and customer service technology don’t work together in a way that maximizes sales opportunities and service levels. Often these systems are not integrated, resulting in interactions with the customer service group that do not get recorded in the CRM system and, worse, the customer service group cannot leverage the data in the CRM to help the customer. |
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| Abstract: ‘Customers don’t like self-service technologies.’ Time was when this had more than an element of truth, as we all regaled friends and colleagues with ‘war stories’ of poor customer service, long holding queues and having to constantly repeat information before getting through to a call agent. |
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