| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Author: By Craig Harrison, Speaker, Trainer, Consultant |
| Doc Type: Article |
| Pages: 3 |
Format: HTML |
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| Abstract: Most large organisations boast major initiatives around “customer centricity” and “Putting Customers at the Heart”. But the reality is often very different. David Williams of ‘How to Experience’ explores why so many Customer Focus programmes simply pay lip service to satisfying customer needs — and considers what’s needed to define and deliver meaningful customer benefit. |
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| Author: By Mark Hunter, Sales Expert |
| Company: Sales Hunter |
| Doc Type: Article |
| Pages: 2 |
Format: HTML |
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| Abstract: In the retail industry, it seems as though we are constantly faced with the issue of trying to find new customers. Most of us are obsessed with making sure our advertising, displays, and pricing all “scream out” to attract new customers. This focus on pursuing new customers is certainly prudent and necessary, but, at the same time, it can wind up hurting us. Therefore, our focus really should be on the 20% of our clients who currently are our best customers. |
| Topics:
Customer Analytics | | | CRM Methology:
CRM Strategy | |
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