| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Abstract: Today, with the battle to retain customers, coupled with escalating pressure on marketers to be environmentally friendly, digital print is increasingly becoming the obvious choice for customer communications and marketing messages, allowing for a more targeted and personalised approach. |
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| Author: By Ravi Shankar, Director Product Marketing |
| Company: Siperian |
| Doc Type: Article |
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Format: HTML |
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| Abstract: Telecoms operators today are increasingly interested in exploring the benefits of outsourcing their CRM and billing systems to third party solutions providers. Cambridge-based research company, Analysys expects the Western European market for outsourcing technology and customer services by telecoms operators to show 6 percent annual growth between 2005 and 2010, rising from EUR5.9 billion to EUR8.0 billion. |
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| Abstract: Despite both having “customer” in their names, at most organizations, customer relationship management (CRM) and customer service technology don’t work together in a way that maximizes sales opportunities and service levels. Often these systems are not integrated, resulting in interactions with the customer service group that do not get recorded in the CRM system and, worse, the customer service group cannot leverage the data in the CRM to help the customer. |
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