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Experts Corner

"How Can Email Marketing Help Me Keep Customers and Build Customer Relationships?"

Dan Forootan, StreamSend
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Highlights

Four Ways Social Media Impacts CRM

Social media offers four of game-changing extensions to existing CRM capabilities for the creation of truly unified customer experiences.
by Joe Stanhope
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Four Ways Social Media Impacts CRM

Author: By Joe Stanhope
Company: Alterian
Doc Type: Article

Abstract: Social media offers four of game-changing extensions to existing CRM capabilities for the creation of truly unified customer experiences.

Topics: eCRM |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

"How Can Email Marketing Help Me Keep Customers and Build Customer Relationships?"

Author: By Dan Forootan
Company: StreamSend
Doc Type: Article

Abstract: "How Can Email Marketing Help Me Keep Customers and Build Customer Relationships?"

Topics: Relationship Marketing | Email Marketing |

Stiffer Smartphone Competition Spells Good News for SMBs

Author: By Vivek Thomas
Company: Maximizer
Doc Type: Article

Abstract: Laptops are losing ground to the smartphone's rapidly expanding range of applications and better mobility. Maximizer president Vivek Thomas discusses how smartphones can give small and medium businesses a competitive edge.

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

“Interactive marketing campaigns, where personalized marketing communications respond to specific customer actions, far outperform traditional batch-and-blast campaigns. Why aren't companies doing more of this?"

Author: By Kirk Hanson
Company: Hub Marketing Solutions
Doc Type: Article

Abstract: “Interactive marketing campaigns, where personalized marketing communications respond to specific customer actions, far outperform traditional batch-and-blast campaigns. Why aren't companies doing more of this?"

Topics: Email Marketing |

CRM Function: Customer Loyalty | Customer Profitability | Customer Retention

Q&A with Chuck Schaeffer, CEO, Aplicor, Inc.

Author: By Chuck Schaeffer
Company: Aplicor
Doc Type: Article
	Format: HTML

Abstract: Aplicor CEO Chuck Schaeffer gives CRM Today his perspective on meeting the evolving needs of CRM and ERP users, preparing for economic recovery, and the future of CRM.

Topics: eCRM |

Industry: Finance | Retail | Utilities | Government | Healthcare

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Overviews |

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