| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Author: Craig Bailey, President & Founder |
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| Pages: 12 | Format:
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| Abstract: In today's business environment companies cannot afford to lose a single profitable customer. By effectively leveraging results from a customer satisfaction survey an organization can respond to their customer's needs in ways that increase revenue as well as improve customer and employee, satisfaction and loyalty. |
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| Author: By Steve Schultz, Executive Vice President, Client Services |
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| Pages: 2 | Format:
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| Abstract: Every business trend gets started as the result of an individual company or group of companies successfully developing a solution to a core business issue. The “gotcha” in many of these trends is that at some point, they stop being a trend that each subsequent company evaluates on its merits and start to be viewed as a core business function, a price of admission if you will. |
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Relationship Marketing |
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| Author: Benjamin Holtz, President & CEO |
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Doc Type: Article
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| Pages: 4 | Format:
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| Abstract: Choosing a Customer Relationship Management (CRM) technology has often been a daunting task for companies in all industries. Whether in financial services, telecommunications, retail, high tech or any other area, companies know that in order to be successful, they need to better service their customer and partners. |
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CRM Overviews |
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| Author: Dr.Jodie Monger, President & Anne Nickerson |
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| Pages: 7 | Format:
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| Abstract: What do winners of the Super Bowl, the World Series and NCAA Final Four have in common? While they are all champions, not one of these groups, or individual players, was successful without a coach on the sidelines. |
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Customer Service |
Call Centers |
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| Author: Kristin Robertson, President |
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| Pages: 3 | Format:
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| Abstract: Intelligence comes in many packages, sizes and shapes. We all possess many types of intelligence. The best known intelligence is our cognitive ability, which is measured by our Intelligence Quotient or IQ score. This is unfortunate because our IQ, although important, is not the best predictor of how successful we are in life. |
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