| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Author: By Cheng MingYu, Multimedia University, Malaysia |
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Doc Type: Academic Paper
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| Pages: 8 | Format: PDF |
Size: 141 kb |
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| Abstract: This paper looks at knowledge management and the importance of knowledge management in today’s organisations. Even though knowledge management has gained its popularity recently due to the drastic changes in business ecology, there is still confusion on how to implement the knowledge management strategy successfully. Therefore, this paper aims to investigate and suggest possible ways to communicate the concept of knowledge management more effectively so that the knowledge management concept could be implemented more successfully. |
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Knowledge Management | |
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| Author: By Warren J S Staples, Prof. John F Dalrymple and Rhonda M Bryar |
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Doc Type: Academic Paper
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| Pages: 7 | Format: PDF |
Size: 107 kb |
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| Abstract: The call centre industry is a relatively new phenomenon. As many organisations are now providing customer service and support via call centres, due to the lower cost of operating, issues addressing the service quality are being raised. Call centres do not exist for the customer to physically interact with, apart from via the telephone, and are in effect virtual organizations. The nature of the service encounter between the call centre and customer is predominantly undertaken using enabling technology; the conventional speech telephone. |
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Call Centers | | | CRM Methology:
CRM Implementation | |
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| Abstract: The business value of data mining technology is widely accepted these days. Data mining has proven to hold a lot of promise in Customer Relationship Management (CRM). Deploying data mining models in multi-channel, large-scale organizations is quite complex. Often, deployment turns out to be even more challenging than predicting customer behavior itself. |
| CRM Methology:
CRM Strategy | |
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| Abstract: This paper discusses the security implications of Web Services and proposes a framework for providing security based on current and future requirements. The framework provides a basis for achieving end-to-end security for Web Services within the pre-existing security environment. Finally, lessons from initial experiences with Web Services security and advice for the future are provided. |
| Topics:
Web Services | |
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| Abstract: For Software Applications, the 1990s was characterised by the implementation of ERP systems across Multinational organizations. This paper studies some of the lessons learned, from the viewpoint of the effect of these Project implementations on the Organi-zation, the Workplace and the Individuals. A clearer understanding of the human and organizational factors provides a blueprint for a higher success level in these projects in the future, and the leverage effect for continuous improvement for those who use ERP solutions today. |
| Topics:
Enterprise Resource Planning | |
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