| Experts Corner |  There has been a certain amount of scepticism surrounding CRM in the past, but now it seems like everyone is doing it. Is this the case?
Andy Wood, MD, GI Insight
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| Highlights |
 D Loves E – Integrating direct mail with digital media
It’s safe to say that the internet and other digital channels like email and SMS have been instrumental in driving the communications revolution we’re currently experiencing. For marketers, these new channels present yet another route to customers and have increasingly been part of a brand's overall marketing and communications strategy.
by Thierry Saada, Director of Sector Marketing
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| Abstract: If organizations are going to successfully manage content across the enterprise, they are going to have to overcome several practical obstacles that have not been easily addressed by first-and second-generation content management projects. |
| Topics:
Content Management |
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| Abstract: The explosion of unstructured content and business documents continues unabated, and as it does so, it becomes clear that we will need a new generation of tools to process, and to extract value from, this data. |
| Topics:
Content Management |
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| Abstract: Organizations tend to look at content management as content that's good enough for outside folks, while they refer to knowledge management as the sharing of knowledge primarily by inside folks. We think the time is ripe for a collision. |
| Topics:
Knowledge Management | Content Management |
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